By Alicia Rose
The newest trend to hit lifestyle branding comes from supermodel and established fashion designer Heidi Klum, who has partnered with New Balance to launch her new fashion line Heidi Klum for New Balance. The active wear collection launched on October 7, 2010 on Amazon.com and not only includes standard pants, hoodies and sweatshirts, but versatile sweaters, leggings, tunics, woven and knit tops, and dresses.
“Heidi Klum for New Balance combines New Balance’s expertise in fit and form with Heidi’s commitment to sophisticated style to create a versatile collection for women that is both everyday wearable and luxurious,” said Kerry Kligerman, Executive Vice President of Apparel for New Balance.
Ranging in price from $32-$168 (US dollars) the collection pieces are available in America, Japan, United Kingdom and Klum’s home country of Germany, and she says she is excited to launch a collection that is easy to shop and stylish to wear. (more…)