Truvia is the newest, zero-calories, natural sweetener to hit the market. Truvia was developed by Cargill and Coca-Cola. “Sweetness born from a leaf, not in a lab,” they say about the product. Truvia is made from the stevia plant, which is a native plant of South America. The stevia plant is not new and has been used as a sweetener in South America and Japan for centuries. However, in the US, thus far stevia has only been sold as a dietary supplement due to FDA concerns. The ingredient list of Truvia includes: Rebiana, Erythritol, and natural flavors.