There’s no easy way to sum up Destination Fit, the new venture from David Norton, a former producer of several seasons of The Biggest Loser and the Miss Universe pageant, among other large-scale happenings. But the closest way to describe the venture might be along the lines of “American Idol for the fitness industry.”
In short, Norton’s goal is to help bring obscure but talented fitness instructors into the spotlight.
So how, exactly, does Destination Fit work? Workout pros with all sorts of backgrounds—from Pilates to bootcamp to indoor cycling—are invited to upload a full-length workout as an audition tape. They compete for votes against all of the other trainers who submit videos; when 12,000 total votes are cast the round is over and a winner is named.