For many of us, our smartphone serves less of a purpose as an actual phone and instead, is becoming increasingly more about the services it connects us to and the other gadgets or processes it replaces. We don’t use watches to check the time, we don’t use alarm clocks to wake up in the morning, we don’t use phone books, we don’t write letters on paper, or pull out an atlas for road trips. We don’t carry an MP3 player, digital camera, or day planner anymore, either. All of these things (and more) are part of the device we already carry everywhere we go.
Apple founder Steve Jobs often talked about the place technology has in our lives. He said on multiple occasions that the best implementation of technology is the kind that empowers you to do things, but without requiring a new learned process or behavior.
One thing we can add to that list that wasn’t possible just a few years ago: ordering and paying for food. We’ve talked about Amazon Fresh, the grocery delivery service you can access from your computer, tablet or smartphone, but that’s just the beginning.
Large restaurants and grocery stores are launching new mobile apps that enable you to order and pay with your smartphone.
Already, you can build your perfect Chipotle burrito and pay for it before ever stepping foot in the door. In fact, they’ll have it waiting for you at the register. Talk about grab and go.
Pizza Hut also has a mobile app you can use to craft the perfect pie. Delivery or carry out? Cash or credit? And most importantly, how long until it’s ready? Their mobile apps have you covered. (more…)