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Super Bowl



Belvita Breakfast Crackers Serve a Winning Product at the Super Bowl Commercial

Last week we reminded you of the gastronomic list of junk food marketing that’s about to burn our eyes on Sunday. Super Bowl commercials are traditionally made of potato chips, beer, soda, and pizza – the makings of a “proper” football party. We were pleasantly surprised to see Oikos Greek Yogurt make their Super Bowl debut, and deemed them Healthiest Super Bowl Ad. Now, it seems, we’ve got a runner-up in Belvita.

Belvita Breakfast Biscuits are a new packaged food from Nabisco, and they have a pretty amusing commercial running during the Super Bowl pre-game. You can watch it now. Then, read on to see why we aren’t throwing any flags on this new breakfast competitor.


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Indianapolis Local Restaurants Weigh in on Super Bowl Specials, Price Gouging, and Menus

Even with road closures, more time spent in traffic, and parking rates unusual for the Circle City, it is hard to find anyone complaining in Indianapolis. We are all excited and proud to be a Super City. Despite the spike in business and catering orders that restaurant owners were already seeing the two weeks before the Super Bowl, I was able to interview a few local business owners to hear the truth about how they are or are not doing things differently for the Super Bowl.

One major rumor is that restaurants are jacking up prices to gouge out of towners this weekend, but Monon Food Company in Broad Ripple and Thr3e Wise Men Brewing Company/Scotty’s Brewhouse assured me that they are not. The Scratch Truck food truck may have to cover additional expenses during the week leading up to the Super Bowl because they will be hiring additional staff and renting out extra space for all the food preparation that they need to do, which they anticipate being up to six times what they do during a normal week. While they may not be increasing prices, all the restaurants I spoke to assured me that they will be bringing in additional staff to ensure the best service possible.

Since Indianapolis is host to the “Greatest Spectacle in Racing” – the Indianapolis 500 – every year, which sells three times the tickets that the Super Bowl will, as well as other major racing events that bring in fans from around the world, we are no stranger to crowd management. However, all of the restaurant representatives agreed that the Super Bowl is different. Tim of the Monon Food Company explained that the “press experience around [Super Bowl XLVI] far exceeds other events, so there is more excitement and more spectators who are coming to town just to party,” even if they are not going to the big game on Sunday.
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Throw a Dip Party for Super Bowl Sunday

Abra Pappa for NutritiousAmerica.com

I am not a sports fan… but I do love a great football movie (like Rudy, oh I cry and cry). I imagine that’s what the actual game feels like to sports fans? Regardless, I am a healthy food advocate and I know what goes on at Super Bowl parties. The food is typically a wasteland of processed, packaged food, filled with weird chemicals and fake flavors, and of course tons of unhealthy fat, sodium and sugar. I don’t want to spoil your Super Bowl fun, I want to increase it. After all, wouldn’t it be better to eat food that gives you tons of energy to emphatically scream at the TV screen all the way through the fourth quarter?

I love the idea of hosting a Super Bowl dip party, snack-y food that you can continue to munch on throughout the game. Just don’t tell your guests they are healthy dips, that’s your little secret. So put down that pre-made grocery store dip (food-like-product) and walk away from the shelf.

Here are some healthy dips and dipping agents worthy of an endzone dance.
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Where to Find the Best Food in Super Bowl Village

Sporting events generally aren’t places where you count on finding healthy snacks readily available. Lucas Oil Stadium does have some “real food” (I don’t know if healthy really applies) beyond nachos and hot dogs, so I was hopeful for real options when the Super Bowl came to Indianapolis. While there was not much variety within the Super Bowl Village itself, you will not have to wander far to find something that feels more like a meal than a snack.

The Super Bowl Village, stretching from the Indiana Convention Center to the Bankers Life Fieldhouse (formerly the Conseco Fieldhouse) has plenty of concession stands offering chicken tenders, steak burgers, hot dogs, french fries, soft pretzels, Sweeties gourmet treats, Frito Lay chips, candy, hot cider, coffee, hot chocolate, cappuccino, Gatorade, water, and Pepsi products.

Inside the Indiana Convention Center, which houses the NFL Experience, additional options include Lipton tea, fruit juice, popcorn, whole fresh fruit, Lay’s Potato Chips, Snickers, M&M’s, yogurt, turkey caesar sandwiches, Italian grinder sandwiches, roast beef sandwiches, grilled veggie sandwiches, chicken caesar salad, tossed garden salad. burgers, BBQ pork sandwiches, and tenderloin sandwiches.

Deeper in the NFL Experience, near the memorabilia show and autograph stage, Pepsi Max and Doritos each has an exhibit with free samples, contests, and games. Considering the long lines seen in the NFL Play 60 Game Zone, attendees could have very positive feelings about these exhibits.

Luckily, not far from there in the maze of the NFL Experience, the “Sandwich Zone” offers carved turkey and carved beef for sandwiches with several topping options. They also have candy, soda, water, Gatorade, and Lipton Tea.


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Where to Workout in Indianapolis During Super Bowl Week

Those visiting Indianapolis for the Super Bowl this week may be most concerned about celebrity sightings, fancy parties, the zip line in the Super Bowl Village, or the NFL experience, but that doesn’t mean that they will want to forsake their fitness habits entirely. With hotels packed to the gills and many renting out local homes for the week, the miniature hotel gym may not be the best option for everyone. Luckily, Indianapolis offers a variety of fitness options unique to the Circle City.

I am a big fan of running, even in the snow. Although it might require additional gear to run outdoors, we have had a sunny and unseasonably warm January which is predicted to continue past the big game. Indianapolis offers several trails that are great for runners, walkers or bikers; check out the Canal Walk, the growing Cultural Trail downtown, and the Monon Trail, which extends from the northeast side of downtown through Carmel and Westfield. Take your outdoor exercise a step further by jogging the steps at the Indiana War Memorial located just north of the Circle on Meridian Street.

If you want to take your workout indoors, here is a look at the best places to workout in Indianapolis.
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