There’s a new cola war going on, but it’s a little more serious than the old Pepsi vs. Coke feud of decades past. Obesity is out of control, stretching our already stretched-thin health care system, and sugar consumption is center stage.
So, what do you do when you are the purveyor of some of the biggest selling, empty-calorie, sugar-laden drinks in our country’s history? Well, you play damage control, of course.
“We have not done a good enough job in telling our story and being consistent in telling our story,” said Coca-Cola spokeswoman Diana Garza Ciarlante.
Right, the problem is that people don’t know what Coca-Cola is really all about. In reality, we’re talking about a propaganda war. Try to soften the blow of bad publicity, then draw more attention to your diet soda by signing a major celebrity spokeswoman — Taylor Swift announced her partnership pitching Diet Coke last Sunday:
But back to damage control. Coke decided to take on obesity directly, with their “Coming Together” campaign, pointing out that of their 650 beverages, they offer 180 low- or no-calorie drinks. Read Full Post >
A study from the American Academy of Neurology has found a link between sweetened drinks and a higher risk of depression, with diet soda being the highest risk. Conversely, unsweetened coffee got kudos for appearing to decrease the depression risk.
“Sweetened beverages, coffee and tea are commonly consumed worldwide and have important physical — and may have important mental — health consequences,” said study researcher Honglei Chen, M.D., Ph.D., an investigator in the Epidemiology Branch at the National Institute of Environmental Health Sciences.
Researchers studied the drinking habits of 263,925 people between 50 and 71 years old for a year. After a decade they checked back in with them and found 11,311 participants were diagnosed with depression. Frequently consuming sweetened drinks was linked to a modestly higher risk of depression. Read Full Post >
Remember a time when you were eating, but never felt full and ended up eating more food? This could be caused by the consumption of fructose. As reported by Medical News Study, researchers found glucose and fructose have an influence on parts of the brain that control appetite.
The study, which was published in the Journal of the American Medical Assocation (JAMA), found that fructose produces hormones in the brain that will leave you feeling hungry. However, the study did find that glucose will leave you filling fuller and satisfied. Glucose is a type of sugar you get from food, which your body takes and turns into energy.
Since fructose makes your brain think you are still hungry and causes you to eat more, could there be a link between fructose and obesity?
Our resident dietitian, Mary Hartley RD, comments on the study’s new findings, saying, “Excessive fructose intake may have a link to obesity, but it is too early to tell. It is very difficult to single out a particular nutrient to blame. In addition, obesity is a multifactorial problem and contributing factors are not the same for all people.” Read Full Post >
There’s a new Diet Pepsi in several cities around the U.S., which now lists a new ingredient on the cans and bottles. It’s called acesulfame potassium, also known as Acesulfame K or Ace K.
This quiet change is apparently not going to change the taste of the soda, but is meant to add shelf life by allowing the “fresh” taste and flavor to last longer. The project’s goal is to give the old/current base sweetener (aspartame) a jump kick because of its sensitivity to heat and susceptibility to breaking down. Ace K has proven to be less sensitive to heat.
So what exactly is Ace K? Acesulfame potassium is another form of an artificial sweetener that is calorie free and about 200 times as sweet as everyday table sugar. Due to its slightly bitter aftertaste, it is often mixed with other artificial sweeteners (in this case it was mixed with Diet Pepsi’s aspartame). It’s often found in many baked goods, processed foods and other soft drinks similar to Diet Pepsi.
“Aspartame breaks down during storage especially when the temperature is high (that’s why you can’t bake with it) and so this is a good move on Pepsi’s part,” said our resident dietitian, Mary Hartley, RD. “The move has nothing to do with the safety of aspartame, which has been found to be safe in scientific studies time and again.”
That might be one positive factor, but is it enough to make it OK to be consuming the other harmful ingredients listed on the back? Read Full Post >
Pepsi Special contains dextrin, “a type of ‘functional fiber,’” explained our resident dietitian, Mary Hartley, RD. “This is a fiber isolated or extracted from a plant (or, in some cases, manufactured) added to a food. Dextrins are true soluble fibers that can help improve digestion. They act as ‘prebiotics,’ undigested fibers that feed the friendly bacteria in the colon.”
Benefits of dextrin include stabilizing blood glucose, regulating insulin, reducing risk of heart disease, and reducing cholesterol and fat cell levels in the body. Dextrin can be found in glue products as well, but it’s not safe to consume in that form. There are a number of foods and medications that contain dextrin and have for about half a century, notes Hartley. “Most people eat some dextrins every day without noticing a change in weight,” she said.
Will drinking the new Pepsi product make you skinnier? Probably not.
“Pepsi Special is a gimmick. It is just another product to increase market share,” calls out Hartley. Read Full Post >