The Kmart “New Day Your Way” program is a 16-week contest where women are encouraged to lose weight for cash prizes and other gifts that are awarded at the end. The 2008 contest started in January and will finish up in April. The judges vote on the winners based upon how much weight they lost, their physical transformation and the essay each woman had to write. Each woman chooses a diet that she wants to follow whether it’s the South Beach Diet, Weight Watchers or a diet plan that she created for herself. To learn more about this program, read the “New Day Your Way” diet review.
I feel it’s a fun goal to have in the back of your mind as you count calories and up your exercise routine with “fun” being the operative word. My fear with this program is that the contestants might become too consumed by the end prizes, it might detract away from the real reason they are losing weight and the staying power of the weight lost.
What do you think about losing weight for a monetary reward? Or, if you’re a “New Day, Your Way” contestant, let us know what your experience has been.