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Bye Bye Bloomberg! What NYC Gained Before it Lost its Biggest Health Advocate

With the new year, New York City bid farewell to Mayor Mike Bloomberg after a twelve-year term. Love him or hate him, his achievements in public health were stunning. While others only talked, he managed to act on smoking, obesity, and hypertension—and he placed the burden of fixing them on the industries that profited at the cost of the public’s health.

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The Mayor showed that public health is a priority for local government, not just for the federal government to create health policies from on high. Bloomberg used New York City as a laboratory for public health innovation, spotlighting issues and testing solutions on a relatively small scale.

Here’s a reminder of Mayor Bloomberg’s most significant public health campaigns:


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“I’m Beautiful The Way I Am” – New NYC Campaign Targets Girls and Body Image

Mayor and proud papa of New York, Micheal Bloomberg, is on another mission to make his beloved city a better place. This time, he’s tackling the tough subject of self-esteem and body image issues, particularly with young girls ages 7-12. NYC may be one of the fashion capitals of the world, but Bloomberg, along with other members of the New York City Girl’s Project, want to spread the message, “I’m Beautiful The Way I Am.”

I'm a Girl

The campaign, conceived in the mayor’s office by deputy press secretary, Samantha Levine, chose to target the 7-12 age bracket citing statistics from several studies on eating disorders. They concluded negative body image was a concern for girls at a very young age. The NYC Girls’ Project website reports ”Over 80 percent of 10-year-old girls are afraid of being fat,” and ” by middle school, 40-70 percent of girls are dissatisfied with two or more parts of their body.”

Campaign directors are creating buzz for the movement by using bus and subway ads. Thankfully, the strategy is much different than the hard-edged, in-your-face posters  used to push the oversized soda ban a few years ago. Instead of placards declaring,  Are You Pouring On The Pounds – Don’t Drink Yourself Fat, ads for the NYC Girls’ Project show pictures of smiling happy girls of all races and sizes declaring, ” I’m a girl. I’m funny, playful, daring, strong, curious, smart, brave, healthy, friendly and caring.”


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NYC Soda Ban Deemed Illegal by State Judge

  • A state judge deemed the New York City Soda Ban proposed by Mayor Michael Bloomberg illegal on Monday, meaning the ban will not take effect as planned on Tuesday, March 12.
  • New York Supreme Court Judge Milton Tingling made his decision after finding the regulations “fraught with arbitrary and capricious consequences.” He went on to say, “The simple reading of the rule leads to the earlier acknowledged uneven enforcement even within a particular city block, much less as a whole…the loopholes in this rule effectively defeat the purpose of the rule.”
  • The regulation would’ve banned the sale of sugary beverages larger than 16 ounces, with the exception of fruit juices, milkshakes, alcoholic beverages, and coffee. This would have affected restaurants, food carts and vendors, delis and concession stands at movie theaters and the like.
  • Mayor Bloomberg reportedly did not anticipate the ban being blocked, and even recently stated “I think you’re not going to see a lot of push back here.”
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Cola Wars: Soda Industry and Health Advocates Clash Over Obesity Blame

There’s a new cola war going on, but it’s a little more serious than the old Pepsi vs. Coke feud of decades past. Obesity is out of control, stretching our already stretched-thin health care system, and sugar consumption is center stage.

So, what do you do when you are the purveyor of some of the biggest selling, empty-calorie, sugar-laden drinks in our country’s history? Well, you play damage control, of course.

soda ban debate“We have not done a good enough job in telling our story and being consistent in telling our story,” said Coca-Cola spokeswoman Diana Garza Ciarlante.

Right, the problem is that people don’t know what Coca-Cola is really all about. In reality, we’re talking about a propaganda war. Try to soften the blow of bad publicity, then draw more attention to your diet soda by signing a major celebrity spokeswoman — Taylor Swift announced her partnership pitching Diet Coke last Sunday:

 

But back to damage control. Coke decided to take on obesity directly, with their “Coming Together” campaign, pointing out that of their 650 beverages, they offer 180 low- or no-calorie drinks.
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Health Buzz: 2013′s Biggest Health News, Food Trends for 2013, and Our Most Pinned Recipes

It is Friday, December 21 and the Mayans were wrong! Since the world didn’t end, it is time for you to get a dose of healthy news from us and our friends! As we slowly approach the new year, we’ve compiled 2012′s most buzz worthy  healthy stories. In addition, we have our most pinned recipes of the year with a  new healthy donut recipe.

California’s Push for Labeling of Genetically Modified Foods

You couldn’t get around the web this year without seeing news about Genetically Modified Foods (GMO). Earlier this year people in California wanted their food packaging to be labeled with a GMO stamp, letting them know if it had any genetically modified ingredients. It was the people of California versus giant food industry companies, like Kelloggs and General Mills. However, Californians going up against the multi-million dollar food industry companies is easier said than done. The initiative may have failed on the ballot, but expect more big action from this movement in 2013.

The 6 Miracle Diets Dr. Oz Tried to Sell Us in 2012

Looking to lose weight without the hard work? Sounds too good to be true, right? Well, if you watch the Dr. Oz show the doc will try to sell you a miracle weight loss diet in what feels like every episode. Check out the six miracle diets that Dr. Oz tried selling to the masses this year, that we debunked! We can’t wait to see what kind of miracle diets Dr. Oz will have up his sleeves for 2013.

Jillian Michaels Announces Return to Biggest Loser With a Big Twist [VIDEO]

Biggest Loser season 14 will be return with new faces, new cast members, and old faces, like Jillian Michaels! Her announcement to return to Biggest Loser was all the buzz this fall. Not only will she be motivating and training overweight adults, but she will be helping overweight children tackle their weight as well! Biggest Loser returns January 6, and the show’s new concept will surely have Americans watching, since childhood obesity is a growing epidemic in America.

New York City Soda Ban Passes; Soda Industry Plans to Fight [UPDATED]

Earlier this year, Mayor Bloomberg proposed a soda ban in New York City. Any sugary beverage over 16 ounces could not be sold in New York City. The proposal was a way Mayor Bloomberg could help fight the obesity epidemic in his city. On October 12, 2012 the soda ban was passed and now the soda industry plans to fight back. Do you think the ban will help fight obesity? Tell us what you think!

The Obamacare Vote and How it Affects the Health of Americans

Besides the 2012 presidential election, Obamacare was one of the most talked about issues in America this year. The Affordable Care Act, commonly known now as Obamacare, requires Americans to carry health insurance. For those who cannot afford health insurance the act makes it more affordable for them. There are many pros and cons to Obamacare, take a look to see how the act will affect your health.
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