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Tag Archives: soda ban
With the new year, New York City bid farewell to Mayor Mike Bloomberg after a twelve-year term. Love him or hate him, his achievements in public health were stunning. While others only talked, he managed to act on smoking, obesity, and hypertension—and he placed the burden of fixing them on the industries that profited at the cost of the public’s health.
The Mayor showed that public health is a priority for local government, not just for the federal government to create health policies from on high. Bloomberg used New York City as a laboratory for public health innovation, spotlighting issues and testing solutions on a relatively small scale.
Here’s a reminder of Mayor Bloomberg’s most significant public health campaigns:
Mayor and proud papa of New York, Micheal Bloomberg, is on another mission to make his beloved city a better place. This time, he’s tackling the tough subject of self-esteem and body image issues, particularly with young girls ages 7-12. NYC may be one of the fashion capitals of the world, but Bloomberg, along with other members of the New York City Girl’s Project, want to spread the message, “I’m Beautiful The Way I Am.”
The campaign, conceived in the mayor’s office by deputy press secretary, Samantha Levine, chose to target the 7-12 age bracket citing statistics from several studies on eating disorders. They concluded negative body image was a concern for girls at a very young age. The NYC Girls’ Project website reports “Over 80 percent of 10-year-old girls are afraid of being fat,” and ” by middle school, 40-70 percent of girls are dissatisfied with two or more parts of their body.”
Campaign directors are creating buzz for the movement by using bus and subway ads. Thankfully, the strategy is much different than the hard-edged, in-your-face posters used to push the oversized soda ban a few years ago. Instead of placards declaring, Are You Pouring On The Pounds – Don’t Drink Yourself Fat, ads for the NYC Girls’ Project show pictures of smiling happy girls of all races and sizes declaring, ” I’m a girl. I’m funny, playful, daring, strong, curious, smart, brave, healthy, friendly and caring.”
- A state judge deemed the New York City Soda Ban proposed by Mayor Michael Bloomberg illegal on Monday, meaning the ban will not take effect as planned on Tuesday, March 12.
- New York Supreme Court Judge Milton Tingling made his decision after finding the regulations “fraught with arbitrary and capricious consequences.” He went on to say, “The simple reading of the rule leads to the earlier acknowledged uneven enforcement even within a particular city block, much less as a whole…the loopholes in this rule effectively defeat the purpose of the rule.”
- The regulation would’ve banned the sale of sugary beverages larger than 16 ounces, with the exception of fruit juices, milkshakes, alcoholic beverages, and coffee. This would have affected restaurants, food carts and vendors, delis and concession stands at movie theaters and the like.
- Mayor Bloomberg reportedly did not anticipate the ban being blocked, and even recently stated “I think you’re not going to see a lot of push back here.” (more…)
There’s a new cola war going on, but it’s a little more serious than the old Pepsi vs. Coke feud of decades past. Obesity is out of control, stretching our already stretched-thin health care system, and sugar consumption is center stage.
So, what do you do when you are the purveyor of some of the biggest selling, empty-calorie, sugar-laden drinks in our country’s history? Well, you play damage control, of course.
Right, the problem is that people don’t know what Coca-Cola is really all about. In reality, we’re talking about a propaganda war. Try to soften the blow of bad publicity, then draw more attention to your diet soda by signing a major celebrity spokeswoman — Taylor Swift announced her partnership pitching Diet Coke last Sunday:
But back to damage control. Coke decided to take on obesity directly, with their “Coming Together” campaign, pointing out that of their 650 beverages, they offer 180 low- or no-calorie drinks. (more…)
Halloween is next week and if you’re like many of us you haven’t gotten your costume yet. Fear not, we’ve got some great ideas for you. The world of fitness and health serves as creative inspiration for some of the most relevant and unique costumes. Check out some of our best ideas for “healthy” costumes this year. We fully expect you to take home the costume prize with these ideas!
Weight Loss Before and After
We’ve all seen the pictures of a former overweight person standing in their old pants, pulling out the gaps in amazement at their former size. If that’s your reality too, flaunt it this year. Show the world what you accomplished and have some fun with it. Stick some advertising bursts on your clothes stating your weight loss or even a before picture. You did the hard work, get some extra credit at your party this year. Need some inspiration to achieve your own real-life before and after? Check out our True Weight Loss Stories.
2012 saw a continual growth in marathoning, and the sport got some political notice as well. Dressing as a marathoner could be really fun when you go over the top with sweatbands, water bottles, a lap watch, and of course the big finishers medal. You could also take a poke at vice presidential candidate Paul Ryan in your marathoner costume. Runners may never forgive him for saying he ran a sub-3 marathon, when in fact is was over 4 hours. Maybe throw on some Romney/Ryan campaign flare in the midst of the running garb and add a bib with Ryan’s name on it. But it seems like having a clock an hour or so off might really be the clincher. (more…)
As if the soda industry hasn’t gained enough negative attention from the New York City soda ban, another wave of criticism has caused a serious change that will roll out as early as next year.
What will likely become a new national standard will begin taking place in 2013: Vending machines in Chicago and San Antonio municipal buildings will begin showing calorie counts on the front of all machines.
As reported by Associated Press, Coke, Pepsi and Dr Pepper are introducing new vending machines that will show the calorie count of each beverage before you select it. Mock-ups of the new machines by Coca-Cola show 20-ounce bottles of Coke and Sprite in vending machines with labels on the glass that state “240 calories.” We can only assume that this is another initiative – much like the soda ban – to try and make people more conscious of their diet choices.
This move comes as part of the Supreme Court decision this summer to uphold President Obama’s health care law, requiring vending machines and restaurant chains larger than 20 locations to clearly post their calorie information on the menu. McDonald’s complied last month when it began posting nutrition information on its menus nationwide.
Mike Jacobson, the executive director for the Center for Science in the Public Interest, told AP that the U.S. Food and Drug Administration has proposed an amendment that would require nutrition information to be posted on the side of vending machines via a poster. His organization advocates for food safety and nutrition and is pleased about these upcoming changes, believing they will help people make more conscious decisions regarding their health.
“This would be an important step forward. Currently, people don’t think about calories when they go up to a vending machine,” he said. “Having the calories right on the button will hep them make choices.” (more…)
Earlier today New York City’s Board of Health ruled to pass Mayor Michael Bloomberg’s proposed ban on over-sized sugary drinks, otherwise known as the Soda Ban. It’s a landmark ruling that is the first of its kind anywhere in the nation. At the most basic, the ruling puts in to effect a law six months from now that will ban the sale of sweetened beverages, like soda, sweetened iced tea, and energy drinks, larger than 16 ounces.
This means you can no longer order a large sweet tea at McDonald’s or a large soda at Subway. In fact, you can’t order anything above a small at any restaurant, street cart, sports stadium, or movie theater in New York City if it’s filled with sugary beverages. The ruling applies to any business that receives inspections from NYC’s health department. At some restaurants, their smallest cup sizes starts well past 16 ounces.
There are always loop holes though, and that is where places like 7-Eleven, Starbucks, and Dunkin’ Donuts might be able to help Americans keep getting fatter with every sip they take.
“The restrictions would not affect fruit juices, dairy-based drinks like milkshakes, or alcoholic beverages; no-calorie diet sodas would not be affected,” reported the NYTimes.com following the ruling. Large Frostys at Wendy’s are safe; Cokes in that same establishment are not. (more…)