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Highly Evolved: The New Grocery Shopper is Savvy, Cavalier and Frugal

Halloween may be over, but in the coming weeks, grocery stores across the country are going to become terrifying places. Hordes of shoppers will flock to supermarkets to stock up on sundries for Thanksgiving, Christmas and a myriad of other holiday soirees. If the clinking and clanking of steel in the aisles seems to be a bit more cacophonous this year, that’s probably because most shoppers are searching for deals on their smart phones.

Shopping Cart

Our friends at advertising agency Sullivan, Higdon, and Sink (SHS) put together an illuminating white paper on the subject, and found that smart phones, privacy issues and food packaging have changed the check-out game. Shoppers are using phones to find the best coupons and are increasingly more cavalier with what personal information they share.


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