Smart Balance is using a very good marketing tool to grab shoppers’ attention by discussing trans fat.
Before we dive into their claim, let’s do a quick trans fat 101.
- Trans fat (aka trans fatty acids, partially hydrogenated oils) are created in an industrial process, by adding hydrogen to liquid vegetable oils, making them more solid.
- Trans fat is used because it’s easy and inexpensive to produce. These products have a longer shelf life and it gives desirable taste and texture.