Once Air Jordans debuted in the mid-80s, sneakers became a fashion statement, rather than just a utilitarian accessory that keeps you comfortable when you are active. And, once you hear that word “fashion” you start to see dollar signs.
Ever since the those early days of sneaker fashion, it is now not only not shocking, but an expected part of the purchasing process that your shoes will cost $100, or more.
Before the Air Jordan, all basketball shoes were white. Now shoes geared towards an active clientele are often every color in the rainbow, and shaped in gimmicky ways to increase the product’s profile, and hopefully sales.
I only recently heard of the concept that specially designed shoes could help tone your body. In fact, the new Sketchers commercials that feature football legend Joe Montana was my first exposure. Woman’s Day decided to put together a review of a group of “toning shoes.” Some of these, we have posted reviews of here at DietsInReview.com:
These are the shoes that Joe Montana is pitching in TV commercials. Shape-Ups feature a unique soft kinetic wedge insert and dynamic rolling bottom to simulate walking on soft sand. The results are stronger legs, rear-end, back and ab muscles as you stabilize your steps.
How often do you slip on a new shoe and feel like it was made for you? It doesn’t happen very often. The other issue with new shoes is that whole breaking-in period, which can wreak havoc on your first workout or two together.
That’s why I love the K-Swiss Tubes, a new sports shoe from the popular shoe maker. Straight out of the box I felt like the shoe wrapped and hugged my foot for a perfect fit. And I didn’t have to go through any of that breaking-in nonsense, they were comfortable from the start.
If my word isn’t enough, maybe Jillian Michaels‘ will be. She was seen wearing a pair of K-Swiss Tubes during her Ellen appearance last month, in which she showed the talk show star a few at-home workout moves.