“Shift Happens.” That’s the message Leah Segedie wants to get across with the ShiftCon Eco Wellness Social Media Conference. Thanks to her and some of the other ShiftCon bloggers, shift is already happening.
The past year has already seen brands announce they are reformulating their products to go GMO free. They include:
Cheerios and Chipotle have made their shifts to GMO-free products fairly well-known, but other brands are doing it a little more quietly. Segedie added ShiftCon bloggers are looking at big brands including Kellogg’s, General Mills, PepsiCo, as well as specific products within certain company’s line.
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Next October, Los Angeles will be the home of the world’s first international social media focusing on wellness, health and environment. Presented by Bookieboo and Mamavation, ShiftCon Social Media Conference will bring in bloggers from all over who write about wellness, health, the environment, food, fitness and natural living.
Leah Segedie, the event’s founder, hopes that it will provide these bloggers with a way to connect and share. “ShiftCon was born out of the idea that together we can create a profound impact on the world around us. We can literally shift how we eat, raise our families and our impact on the environment,” Segedie said. “That shift has begun, and now it’s time to come together and leverage our collective influence to accelerate that shift.”
As the first conference of its kind, ShiftCon was created in the spirit of providing wellness and eco-friendly bloggers with a chance to network, share ideas and learn from industry experts. Robyn O’Brien, author of Unhealthy Truth: How Our Food Is Making Us Sick and What We Can Do About It, is already slated as one of the keynote speakers.
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