Four of the biggest names in the “lose weight, fast” game have been charged with fraud by the Federal Trade Commission. On Tuesday, January 8, the FTC determined that Sensa Products, L’Occitane, HCG Diet Direct, and LeanSpa had deceptively marketed weight-loss products and made “unfounded promises” that people could lose weight by simply using their products.
The four companies will collectively pay $34 million to customers as a refund. No company has yet admitted or denied the charges.
The proverbial chocolate pie is hitting Sensa in the face, magic diet sprinkles and all. Octavia Spencer, the actress who won an Oscar for her performance in “The Help,” is suing the weight loss company Sensa for alleged fraud and breach of contract. Sensa markets tiny crystals called “tastants,” designed to be sprinkled on all types of food with the intention of making the eater feel fuller faster, thus eating less. It’s supposed to be automatic portion control, and when Spencer lost five pounds on the stuff last August, a $1.25 million sponsorship deal quickly materialized, tastants fall as they may.
But as with all sponsorships, marketing campaigns hinge on a fickle balance of popularity and exposure, and Sensa decided Spencer wasn’t exactly a trending topic. The company wasn’t pleased with the lackluster social media response generated by Spencer’s dimming star, and began to find a way out of the contract. (more…)
Octavia Spencer, the Academy Award winner for Best Supporting Actress in The Help, is the new spokesperson forSensa. Since assuming her newest starring role, she’s lost 20 pounds in five months; weight loss featured in this newest Sensa television commercial. The actress was noticeably heavier when she played the role of Minny Jackson flawlessly; but in these recent images of Octavia it’s clear that she’s either avoiding the chocolate pies altogether or using Sensa to allow her to still indulge. (more…)
We are hours away from the weekend! This means it is time for your dose of healthy news. DIR’s headliners for this week include a new obesity prediction calculator, the diet gimmicks Dr. Oz tried selling this year, and how much Sensa’s paying for false advertising. In addition to our headliners we have health news from Forbes, CNN Health, and Best Life Diet. Plus, exciting new chicken dinner recipes with one from Pinch of Yum.
Are you scared your child might fall into the statistics of the obesity epidemic? Instead of waiting for time to answer that question you could simply use the Obesity Prediction Calculator, developed by researchers at Imperial College London and it can accurately predict childhood obesity up to 85% of the time. Parents should use the results from the Obesity Prediction Calculator to make it their responsibility to ensure that their child will learn to lead a healthful, balanced life.
We are almost a month away from the New Year. This means “weight loss” season will be in full effect. And, if you watch Dr. Oz, you know he will be advocating a new miracle weight loss program or diet soon after the ball drops. DIR has highlighted six weight-loss diets Dr.Oz has tried selling to the masses in 2012, deeming each as a miracle cure.
Another diet company has to pay for their false advertising claims. Sensa, also as known as “the sprinkle diet,” has to pay $800,000 in penalties for their false weight loss claims. Sensa seemed too good to be true – sprinkle little crystals on your food and that will guarantee weight loss -because it was. We’re not buying it and neither are consumers in California. (more…)
Nine counties in California weren’t buying the “too good to be true” claims of Sensa, also known as “the sprinkle diet.” The counties took the product to court arguing that the company made false claims regarding their product’s weight loss efficacy. The attorneys won and now Sensa has to pay.
The counties of Santa Cruz, Alameda, Marin, Monterey, Napa, Orange, Santa Clara, Solano and Sonoma took the company, Intelligent Beauty, Inc., the makers of Sensa, to court this week after the product had freely advertised that users couldlose weight by sprinkling flavored crystals on their food. As part of the settlement, Sensa, can no longer make any claims of weight loss without having scientific evidence to back the claims. The company was required to pay $800,000 in penalties and will go toward the enforcement of consumer protection laws. (more…)
Oh infomercials, my longtime friend when insomnia strikes, I’m sick and laid out on the couch, or I’m bored out of my mind and have nothing better to do. In three minutes, a pitch man can make me believe I must have that product and my life without it is unimaginable, or that all of the bad things in our culture like laziness, instant gratification, and unrealistic expectations just collided into one awful mess of television advertising.
Fitness and diet infomercials are in their own category of skepticism and hilarity, and part of me actually wants to try the product. Whether it’s car wax or food storage, there seems to be a solution for everything. Diet and fitness isn’t immune and we found some of the newest and crazy As Seen on TV fitness gadgets.
Sauna Pants/ Slimming Sauna Shorts/ The Belly Sauna: While these products have some key differences, their goal and method is largely the same. With theSauna Pants, just slip on the orange shorts, turn on the heat dial, and your extra water weight is promised to be gone in no time with 50 minutes a day of use. The Slimming Sauna Shorts don’t heat up, but they’re made of thick, non-breathable Neoprene (like what Scuba divers wear), so you’ll definitely compress and sweat in these. And they come with an adjustable Velcro strap! My favorite, however, is The Belly Sauna. It’s just what it sounds like – a sauna for your belly. Bizarre. (more…)
As we kick off another year in the world of New Year’s Resolutions that include dieting and losing weight, several products are in the spotlight. One product called Sensa is getting a lot of buzz as the answer to every dieter’s prayers. Sensa includes Tastants that you sprinkle on your food before you eat. That’s it. You don’t have to work out, diet or do anything but sprinkle this stuff on everything you eat and you’ll lose weight.
Typically, products making claims like that are those you should run from, and fast. Sensa Tastants use your sense of smell to help you feel full while eating less food. Sensa has done a clinical study to prove that the product works. In a study of over 1,400 men and women over 6 months, there was an average weight loss of just over 30 pounds. The people participating in the study were told to continue eating the same foods they always have, but to use Sensa on everything. There was no change in their everyday habits other than using Sensa. There is a red flag with this study though. There is no proof that anyone outside of the Sensa organization oversaw or reviewed the study. This means that there is no credible unbiased third party that can vouch for this study or its results.
Of the five senses, the one that you’d think directly affects how much you weigh is taste, with smell in a close second. But according to the makers of Sensa, smell is even more important than you think. Sensa is a seasoning weight-loss product that not only makes your food tastier, but gives it a scent that is appealing and makes you less hungry.
Sensa’s makers say that their product stimulates the olfactory bulb, which is the organ that transmits smell from the nose to the brain to signal that you are full.
“Eighty percent of what you perceive as taste is actually smell,” said Christopher Adams, a molecular biologist and the founder of Compellis Pharmaceuticals. (more…)
THIS GIVEAWAY HAS EXPIRED. WINNERS WERE NOTIFIED 2/2/09 and 2/9/09. Thank you for your interest.
We’re giving away two six-month supplies of Sensa (valued at $235 each), the new appetite suppressant that helps you manage your weight. Simply join MyDIR, the new community at DietsInReview.com, and complete your profile to be eligible. The two winners will be selected in drawings February 2 and February 9, and notified via their MyDIR message center.
Sensa is a weight loss supplement that manages feelings of hunger. You simply sprinkle the Sensa Tastants on to the food you’re eating, and it triggers nerve receptors that signal satiety. Sensa is sodium-free, sugar-free, and calorie-free, and does not alter the taste of your food.
We are truly living in an era of mind-boggling technological innovations. When it comes to food, science is creating some pretty wild stuff that is making genetically-modified tomatoes look like cell phones from the early nineties.
One of the latest class of products that are designed to help us lose weight are tasteless food additives that are sprinkled on food. Once ingested, they have the power to induce feelings of fullness by acting on certain areas of the brain. It’s kind of like what may happen if hoodia were to meet your salt shaker. But unlike many dietary supplements, these food additives don’t contain hoodia, drugs or any other stimulants.
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