The proverbial chocolate pie is hitting Sensa in the face, magic diet sprinkles and all. Octavia Spencer, the actress who won an Oscar for her performance in “The Help,” is suing the weight loss company Sensa for alleged fraud and breach of contract. Sensa markets tiny crystals called “tastants,” designed to be sprinkled on all types of food with the intention of making the eater feel fuller faster, thus eating less. It’s supposed to be automatic portion control, and when Spencer lost five pounds on the stuff last August, a $1.25 million sponsorship deal quickly materialized, tastants fall as they may.
But as with all sponsorships, marketing campaigns hinge on a fickle balance of popularity and exposure, and Sensa decided Spencer wasn’t exactly a trending topic. The company wasn’t pleased with the lackluster social media response generated by Spencer’s dimming star, and began to find a way out of the contract. Read Full Post >
Octavia Spencer, the Academy Award winner for Best Supporting Actress in The Help, is the new spokesperson forSensa. Since assuming her newest starring role, she’s lost 20 pounds in five months; weight loss featured in this newest Sensa television commercial. The actress was noticeably heavier when she played the role of Minny Jackson flawlessly; but in these recent images of Octavia it’s clear that she’s either avoiding the chocolate pies altogether or using Sensa to allow her to still indulge. Read Full Post >
We are hours away from the weekend! This means it is time for your dose of healthy news. DIR’s headliners for this week include a new obesity prediction calculator, the diet gimmicks Dr. Oz tried selling this year, and how much Sensa’s paying for false advertising. In addition to our headliners we have health news from Forbes, CNN Health, and Best Life Diet. Plus, exciting new chicken dinner recipes with one from Pinch of Yum.
Are you scared your child might fall into the statistics of the obesity epidemic? Instead of waiting for time to answer that question you could simply use the Obesity Prediction Calculator, developed by researchers at Imperial College London and it can accurately predict childhood obesity up to 85% of the time. Parents should use the results from the Obesity Prediction Calculator to make it their responsibility to ensure that their child will learn to lead a healthful, balanced life.
We are almost a month away from the New Year. This means “weight loss” season will be in full effect. And, if you watch Dr. Oz, you know he will be advocating a new miracle weight loss program or diet soon after the ball drops. DIR has highlighted six weight-loss diets Dr.Oz has tried selling to the masses in 2012, deeming each as a miracle cure.
Another diet company has to pay for their false advertising claims. Sensa, also as known as “the sprinkle diet,” has to pay $800,000 in penalties for their false weight loss claims. Sensa seemed too good to be true – sprinkle little crystals on your food and that will guarantee weight loss -because it was. We’re not buying it and neither are consumers in California. Read Full Post >
Nine counties in California weren’t buying the “too good to be true” claims of Sensa, also known as “the sprinkle diet.” The counties took the product to court arguing that the company made false claims regarding their product’s weight loss efficacy. The attorneys won and now Sensa has to pay.
The counties of Santa Cruz, Alameda, Marin, Monterey, Napa, Orange, Santa Clara, Solano and Sonoma took the company, Intelligent Beauty, Inc., the makers of Sensa, to court this week after the product had freely advertised that users couldlose weight by sprinkling flavored crystals on their food. As part of the settlement, Sensa, can no longer make any claims of weight loss without having scientific evidence to back the claims. The company was required to pay $800,000 in penalties and will go toward the enforcement of consumer protection laws. Read Full Post >
Oh infomercials, my longtime friend when insomnia strikes, I’m sick and laid out on the couch, or I’m bored out of my mind and have nothing better to do. In three minutes, a pitch man can make me believe I must have that product and my life without it is unimaginable, or that all of the bad things in our culture like laziness, instant gratification, and unrealistic expectations just collided into one awful mess of television advertising.
Fitness and diet infomercials are in their own category of skepticism and hilarity, and part of me actually wants to try the product. Whether it’s car wax or food storage, there seems to be a solution for everything. Diet and fitness isn’t immune and we found some of the newest and crazy As Seen on TV fitness gadgets.
Sauna Pants/ Slimming Sauna Shorts/ The Belly Sauna: While these products have some key differences, their goal and method is largely the same. With theSauna Pants, just slip on the orange shorts, turn on the heat dial, and your extra water weight is promised to be gone in no time with 50 minutes a day of use. The Slimming Sauna Shorts don’t heat up, but they’re made of thick, non-breathable Neoprene (like what Scuba divers wear), so you’ll definitely compress and sweat in these. And they come with an adjustable Velcro strap! My favorite, however, is The Belly Sauna. It’s just what it sounds like – a sauna for your belly. Bizarre. Read Full Post >