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Scarrots



Eliminate Halloween Candy Without Eating It

You are working hard to minimize your intake of sugar and processed foods, but you don’t want your children to miss out on the fun of Halloween and dressing up and trick or treating. Maybe you want to minimize the sugar and processed food your children eat and teach them healthy eating habits.

What are you going to do with all that Halloween candy?!?

You could simply throw it out, but you risk complaints from the kids. Plus, what are you teaching them other than denying them indulgence? You could hide it in that cabinet above the refrigerator, hoping the kids (and you) forget about it- but will that work?
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Scarrots New Junk Food of Choice for Halloween

Often, the most scary part of Halloween isn’t the costumes or the pranks, but the treats. We’ve all seen the baskets of candy kids come home with after a night of trick-or-treating. Now a group of farmers, appropriately titled A Bunch of Carrot Farmers, has come up with a new plan to help kids make a healthier choice.

Late this past summer, the group began a campaign entitled “Eat ‘Em Like Junk Food” to get kids to eat more carrots by borrowing the sales tactics of junk foods. The branding program included packaged baby carrots in potato chip-sized bags and selling them in brightly colored refrigerated vending machines, using vibrant billboards and flashy commercials. The campaign even featured a carrot-crunch-powered iPhone and iPod Touch game, “Xtreme Xrunch Kart,” available as a free download at the iTunes store.
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