Often, the most scary part of Halloween isn’t the costumes or the pranks, but the treats. We’ve all seen the baskets of candy kids come home with after a night of trick-or-treating. Now a group of farmers, appropriately titled A Bunch of Carrot Farmers, has come up with a new plan to help kids make a healthier choice.
Late this past summer, the group began a campaign entitled “Eat ‘Em Like Junk Food” to get kids to eat more carrots by borrowing the sales tactics of junk foods. The branding program included packaged baby carrots in potato chip-sized bags and selling them in brightly colored refrigerated vending machines, using vibrant billboards and flashy commercials. The campaign even featured a carrot-crunch-powered iPhone and iPod Touch game, “Xtreme Xrunch Kart,” available as a free download at the iTunes store. (more…)
