Celebrities are real people. They go to the grocery store (unless their assistant goes for them), drive cars (if their driver has the day off), and their weight fluctuates.
Diet companies have a recent history of corralling celebrities into being their spokespeople, but is this the best marketing strategy? People who see a celebrity as a diet spokesperson believe that they “know” the person who is losing weight right in front of them. So what happens when this known person gains the weight back?
We all remember Kirstie Alley‘s shining moment on Oprah as she danced around in her bathing suit after her weight loss on Jenny Craig. Jenny Craig gave her the boot when she gained her weight back and she was back on Oprah, this time with conservative dress and a solemn look on her face.
Notorious yo-yo dieter Carnie Wilson was the spokesdieter for The Fresh Diet and had a successful start with a 20 pound weight-loss.
“She dropped, like, 20 pounds in the first three months. Then she, I mean, she had to go off of it. There’s no question. She might have eaten the meals, but she ate the meals with a lot of other stuff. She started a cheesecake company.” Zalmi Duchman, chief executive for Fresh Diets, said.
The CW’s newest television show Shedding for the Wedding premiered on February 23, 2011 among rave reviews. The show follows nine engaged couples who are overweight and want to shed that excess weight in time for their weddings. DietsinReview will be recapping this show each week as the show progresses to keep you updated.
The show began with a preview of what the season will entail and an introduction of the two trainers, Jennifer Cohen and Nicky Holender, who will whip the contestants into shape and the wedding planner, Brian Worley, who will help the couples make their unique dream weddings come true.
It was apparent right off the bat that Jennifer and Nicky mean business when it comes to getting these couples into shape. They start by putting the couples through an intense workout that draws tears from more than one contestant. While the couples are exercising, we are introduced to each team.
The newest reality show on The CW combines two popular themes: weight-loss and wedding planning. From the creators of The Biggest Loser, the first episode of Shedding for the Wedding airs tonight.
Hosted by Sara Rue, nine couples will compete to lose weight and win the wedding of their dreams. Over the course of three months, the competitors have the chance to win smaller components of their big day, from rings to wedding cake. They will be aided by expert trainers Nicky Holender (who trains Kendra Wilkinson) and Jennifer Cohen, and celebrity nutritionist Ashley Koff. The couples will also get help from wedding planner Brian Worley.
The newest weight-loss reality show, Shedding for the Wedding, recently announced the nine overweight couples who will be working to lose weight to win the wedding of their dreams. The show will be hosted by Sara Rue, who is a weight-loss success story herself. The show premiers on Wednesday, February 23, on the CW.
Without further ado, here are the nine couples:
Team Fairy Tale
Allison, 28, and David, 26, are from Auburn, New York. They got engaged in December of 2009. Allison begins the show weighing 170 pounds and David weights 265 pounds.
Team Fun and Games
Dawn is 27 and weights 180 pounds. Adam is 30 and weighs 235 pounds. They are from Hayward, California, and have been engaged since early 2010.
Laeresa is 25 and begins the show at 212 pounds. Stephen is 24 and weighs 263 pounds. They are from Hawthorne, California and are not yet engaged.
Austin and Laura are both 26 and got engaged in November 2009. Austin begins the competition at 260 pounds, and Laura wights 190 pounds. They are from Champaign, Illinois.
The new wedding weight-loss show, Shedding for the Wedding, is still looking for engaged couples who want to lose at least 50 pounds and get in shape for their big day. Sara Rue will host the show, herself a recent diet success story. She lost 50 pounds on the Jenny Craig system, and is sure to be an inspiration to the couples.
Engaged couples will compete to lose weight and win the wedding of their dreams. Individual challenges will be rewarded with smaller pieces of the marriage ceremony, like wedding bands or flowers.
The CW announced that Sara Rue will be hosting the new reality weight-loss show, Shedding for the Wedding. The actress is an ideal selection, having recently lost 50 pounds on the Jenny Craig program. Contestants will know that their host has empathy for their difficulties.
The mid-season show has yet to announce its first airing. For three months, ten overweight couples will live together and compete to drop the most pounds. The winning couple will get the blow-out wedding of their dreams. Each week there will be a challenge for smaller pieces of the perfect wedding, from rings to the cake. The couples will also get lots of advice from health professionals and wedding planners. (more…)
One of the most popular diet programs available for women, Jenny Craig has a fierce and loyal following. With more than 640 centers around the world and amazingly delicious pre-packaged meals, it’s not hard to see why so many women love the Jenny Craig system.
With its focus on food, body and mind, Jenny Craig is a well-rounded weight loss program that offers the training and support you need to achieve your weight loss goals. Its varied programs and pre-packaged meals and snacks offers the convenience of healthy eating in combination with a personalized plan that fits your lifestyle.
But, without a doubt, one of the most effective elements to the Jenny Craig system would have to be the selection of their spokeswomen. Typically a woman who is in need of weight loss, she puts a human face on the program and inspires the members of the program to work hard and get the results that they want. Let’s take a look at some of the most popular and recent choices for Jenny Craig spokeswomen. (more…)
UPDATE: Sara Rue had major success on Jenny Craig, dropping 50 pounds. She will also be the host on a new reality TV show, Shedding for the Wedding. (8/6/10)
Celebrities are particularly effective in marketing diets. It’s not just that people look up to them, but people see that the beautiful entertainers are not always perfect, that they struggle with many of the same things that we “normal folks” do.
Jenny Craig rules the roost of celebrity endorsements. Sure, NutriSystem has a stranglehold on the male celebrity diet endorsers. But, from a business perspective, women are the backbone of the diet industry, and Jenny Craig has made celebrities the centerpiece of their marketing efforts. (more…)