By Jeff Hyman, Founder and CEO, RETROFIT
As the Founder of Chicago-based online weight-loss company Retrofitme.com, I have been asked many times recently for my perspective on New York Mayor Michael Bloomberg’s master plan to ban large sodas and sugary drinks. I wish ending the U.S. obesity epidemic was that easy.
Retrofit was founded on the premise that people need support and guidance on their journey to health. We take a holistic approach to weight loss. It’s not an overnight fix. It’s going to be slow and steady, but at the end of the road, it will work because we believe that teaching people how to change their behavior and make smarter choices is the first breakthrough step.
While there is no doubt we live in an obesigenic society, we cannot blame statistics or food trends. Each of us must accept individual responsibility for our behavior – and seek help when we can’t do it alone. In the face of countless messages from savvy food marketers, fast food restaurants, soda companies, super-sized portion sizes, and other temptations, it isn’t easy.
The mayor’s heart is in the right place. But unfortunately, his pure intentions won’t help. Lasting health change can’t be imposed from the outside. Even the best weight loss program is useless if the individual is not ready to make a lasting change. The “nanny state” might make a single drink choice a little more inconvenient, but unless the government can magically switch on the motivation in each citizen, it is destined to have little impact. It sounds basic, but the hard reality is that to turn the tide on the obesity epidemic, we need people who are willing to commit to living differentially. Each day, each meal, each food decision. (more…)