Despite what you may have read, mobile apps focused on weight loss aren’t eliminating weight loss companies as we know them. It has been reported that weight loss companies like Weight Watchers and Retrofit are losing business due to a rise in free apps like MyFitnessPal and technology like FitBit. While some individuals trying to lose weight may use those options before paying for a weight loss service, industry analyst John LaRosa believes they have little impact on the overall success of larger weight loss companies.
“I can think of about 10 things that have contributed to the diet companies’ poor showing so far this year,” LaRosa said. “It is not just about free apps like MyFitnessPal. It’s just that this app is now hot and it’s getting lots of attention and recent investor funding.” The activity-monitoring startup FitBit has also received a lot of funding lately and has seen its popularity grow since its debut. Free apps and new devices may not be the sole cause of the diet companies’ downward trend, but something is definitely shifting.
The word retrofit means to add new technology or features to older systems, and the weight loss company of the same name has done exactly that. With the use of state of the art fitness monitoring technology and a team of wellness experts offering hands on instruction to clients, Retrofit has experienced a 90 percent success rate and revolutionized the way people lose weight. There’s just one problem, it costs a lot of money to provide high tech gadgets and 24/7 client support, so Retrofit’s 12-month package hovered around the $3,000 range. In an effort to reach a broader audience, and make it less cost prohibitive for the people who need Retrofit most, the company recently announced a new, more affordable product – Retrofit Advisor.
Retrofit Advisor will feature the same successful products and services as the premium packages, but will cost half as much. Retrofit’s two high tier packages guarantee a 10 percent weight loss and a 15 percent weight loss, respectively. With the Advisor, there is no guarantee, and clients are assigned one weight loss advisor as opposed to three weight loss experts. Read Full Post >
Weight loss is rarely a walk in the park, and some plans are so complex they can be downright intimidating. The strict dietary limitations and harsh fitness regimens of a new weight loss plan can conjure feelings of anxiety and can cramp the process entirely. A study involving the weight loss company Retrofit has revealed that their state of the art data tracking technology limits stress and confusion while producing positive weight loss results.
Retrofit uses a 3D motion sensor called aFitbitto track steps, calories burned, and sleep patterns to be analyzed by their team of weight loss experts. Retrofit employs a wi-fi Withings scale that calculates BMI and body-fat percentage. The data can be viewed online via software on a computer, tablet, or mobile device. In a 12-month study, lead by Retrofit, those using the technology lost an average of 19 pounds, while zealous clients who weighed themselves everyday lost an average of 26 pounds.
Retrofit CEO Jeff Hyman claims the program is effective for individuals as well as corporations looking to lower health care costs. “This statistical data proves that in personal wellness, you can manage what you can measure,” said Hyman. “In order for employers to reduce health care costs due to obesity and its related diseases, companies simply must have a weight loss program that seamlessly collects and monitors employee data.” Read Full Post >
Watch live as we meet the Retrofit team and learn more about this revolutionary weight loss program that could help you lose 10 to 15 percent of your total body weight.
Jennifer Plotnek, LCSW-C, the Lead Behavior Coach, and Whitney Durbin, Director of Employee Engagement, join DietsInReview.com and special guest Margo Donohue of BrooklynFitChick to talk about their revolutionary, tech-savvy, results-driven weight loss plan.
This brief Q&A serves as an introduction to the Retrofit program to help you decide if their approach to weight loss is the best fit for your needs. How could it not be though? With a dedicated team of experts that include a dietitian, exercise physiologist, and a behavior coach, your one-year membership to Retrofit includes a customized weight loss plan that not only helps you achieve your goals now but sets you up for sustainable success. Read Full Post >
Grills across the country will fire up this weekend for the unofficial start of summer. Memorial Day is the the most popular day for beef consumption in the U.S., followed by Fourth of July and Labor Day (according to Purdue). No real surprise there, but did you know it’s also one of the highest-calorie meats we grill?
We’re not telling anyone how they should eat this weekend. After all, Memorial Day is a celebration. We are making a few suggestions, though, for enjoying this food-focused weekend without having to beat the bloat come Tuesday morning. Read Full Post >