UPDATE: On March 22, 2012, Reebok announced it was pulling the “cheater” ad.
“Cheat on your girlfriend, not on your workout.”
That’s the tagline on a recent Reebok motivational ad. That tagline has gotten them press and news coverage, but not the kind they were hoping for.
The popular fitness brand is going to have a hard time recovering from this. Once images of the ad were released, the social media world had a lot to say. CheaterVille.com, a website dedicated to exposing cheaters across the world, took the strongest actions regarding this ad. In addition to making sure the world saw the ad, founder James McGibney sent a message direct to Reebok headquarters.
“This form of advertising shows a dishonest and disrespectful attitude towards women and your company should be ashamed to have even placed this ad in various places thinking it would be perceived in any other way. CheaterVille will not stand by and let you keep this ad running without a fight. We will start informing our millions of followers to boycott Reebok until the ad is removed and a public apology is given.”
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Reebok, one of the premiere shoe companies on the planet, is getting a boot in their butt from the legal system for false fitness claims. The now-famous toning shoes on the market claim to tone your legs and behind while you walk. The Federal Trade Commission begs to differ, and now Reebok is paying $25 million in damages.
“The FTC wants national advertisers to understand that they must exercise some responsibility and ensure that their claims for fitness gear are supported by sound science,” said David Vladeck, director of the Federal Trade Commission’s bureau of consumer protection.
The FTC says that there isn’t enough scientific proof to support the claim that walking in the EasyTone shoes or running in RunTone shoes can shape your legs and butt.
Ads began in 2009 with very specific claims, claims that the FTC says don’t hold up:
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Image via Reebok.com
Reebok may just be trailblazing a new era in women’s fitness fashion – clothing that looks good and inspires you to move with more intention.
Reebok EasyTone is best known for their their line of toning shoes, which are specially designed to tone a woman’s rear, calves and thigh muscles and improve posture.
Just recently, the fitness giant launched a new line of women’s fitness apparel that features the same toning capabilities as its super popular, bum-slimming shoes.
According to Reebok, “the new EasyTone Apparel Collection is an innovative performance line that uses Resistone bands to create resistance as you move. Designed to tone and strengthen upper body muscles and improve posture and body alignment, EasyTone tops can be worn to work out or under everyday clothing.”
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Tune in this Wednesday, April 14 to the Dr. Oz Show to learn how you can reverse your risk of heart disease in just 30 days.
Heart disease is the number one killer in the country, but fortunately, many of the disease’s risk factors can be largely prevented through lifestyle means like following a healthy diet, exercising regularly and reducing stress.
On Wednesday, Dr. Oz encourages those who are at risk for heart disease to follow a 30-day vegan diet.
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