Competitor Group, Inc., the parent company of the Rock ‘n’ Roll Marathon Series, has recently joined forces with the President’s Challenge. Together the two groups have created an incentive program to help Americans receive the Presidential Active Lifestyle Award (PALA). The program is called “Commit to Fit” and participants in will be pledging to earn their PALA by being active for 30 minutes a day, at least 5 days a week for 6 out of 8 weeks. Youth, aged 6-17, are encouraged to participate too. They are challenged to tally up 60 minutes of activity a day.