I’ve often joked that the only reason baked chips are listed as healthier than their traditional counterparts is because you get less product per bag. Apparently, my jokes weren’t too far from the truth.
We’ve discovered that Baked Cheetos in particular actually have 70 more calories than their crunchy counterparts. It’s an excellent example of how “positive” branding can make a consumer assume a product is healthy, even when it isn’t.
This is what’s known as a health halo. It’s the perception that one thing is healthy or has healthy qualities because something with similar qualities is healthy. Using the Cheetos example; we know baked foods are usually healthier than fried foods, so when consumers see the word “baked” on a label, they assume the product is better for them.
Sriracha lovers are a special breed. The hot pepper sauce is the equivalent of Asian ketchup – die-hard fans, like my friend Kenton, will put it on almost anything. And the more the better. So when Lay’s announced the finalists for its Do Us a Flavor contest this spring, and Sriracha was one of the three flavors Americans wanted most, I knew many of my friends wouldn’t be able to resist.
But then, Sriracha didn’t win. The Garlic Cheesy Bread did. So what were my friends like Kenton to do when they crave that crunchy, spicy, impossible-to-pronounce condiment? Well, turn to us, of course!
Snack or side, these Sriracha Oven Fries are super simple, exceptionally crisp, and as spicy as your tender taste buds can handle. (more…)
Potato chips get a bad rep, often from other snacks that aim to prove themselves as healthier alternatives. Fritio-Lay appears to be making some efforts to change this image, by cutting out artificial ingredients.
“If the ingredient isn’t in a consumer’s cupboard, can we get it off the label?” says Tim Fink, director of Frito-Lay’s seasonings team. The company is also reducing the sodium content of many of its popular chip brands by 25 percent, but they’re not advertising the change for fear that people will associate the new version with tasteless health food.
Each food below is known to hinder the results of exercise. Most of the foods below will make you feel sluggish, fat, and will reduce your overall energy levels throughout the course of your exercise routines. Food for thought!