I’ve often joked that the only reason baked chips are listed as healthier than their traditional counterparts is because you get less product per bag. Apparently, my jokes weren’t too far from the truth.
We’ve discovered that Baked Cheetos in particular actually have 70 more calories than their crunchy counterparts. It’s an excellent example of how “positive” branding can make a consumer assume a product is healthy, even when it isn’t.
This is what’s known as a health halo. It’s the perception that one thing is healthy or has healthy qualities because something with similar qualities is healthy. Using the Cheetos example; we know baked foods are usually healthier than fried foods, so when consumers see the word “baked” on a label, they assume the product is better for them.
Health halos aren’t limited to Cheetos. You don’t have to search the grocery shelves too hard to find other foods getting more glory than they deserve. (more…)
See more Empty Calories right here in the blog. (more…)
Sriracha lovers are a special breed. The hot pepper sauce is the equivalent of Asian ketchup – die-hard fans, like my friend Kenton, will put it on almost anything. And the more the better. So when Lay’s announced the finalists for its Do Us a Flavor contest this spring, and Sriracha was one of the three flavors Americans wanted most, I knew many of my friends wouldn’t be able to resist.
But then, Sriracha didn’t win. The Garlic Cheesy Bread did. So what were my friends like Kenton to do when they crave that crunchy, spicy, impossible-to-pronounce condiment? Well, turn to us, of course!
Snack or side, these Sriracha Oven Fries are super simple, exceptionally crisp, and as spicy as your tender taste buds can handle. (more…)
Potato chips get a bad rep, often from other snacks that aim to prove themselves as healthier alternatives. Fritio-Lay appears to be making some efforts to change this image, by cutting out artificial ingredients.
“If the ingredient isn’t in a consumer’s cupboard, can we get it off the label?” says Tim Fink, director of Frito-Lay’s seasonings team. The company is also reducing the sodium content of many of its popular chip brands by 25 percent, but they’re not advertising the change for fear that people will associate the new version with tasteless health food.
Below is a list of the top ten foods that you shouldn’t eat, especially if you exercise consistently every day.
Each food below is known to hinder the results of exercise. Most of the foods below will make you feel sluggish, fat, and will reduce your overall energy levels throughout the course of your exercise routines. Food for thought!
Potato chips are one of the most popular American snack foods. They come in more flavors and variations than one could ever dream. From the fried (which are totally unhealthy), to the baked versions (which can sometimes lack flavor), a new chip is on the block.
Popchips are made through the “popping” process of adding heat and pressure to keep only half the fat of fried potato chips. Not a bad start to making these chips easier on the waist line.