I’m a pretty hardcore movie fan. When I’m in a groove, I’m watching 2-3 movies a week. But, this is almost always in the comfort of my living room. My wife and I splurged a few years ago on a nice home theater system, and it’s paid off in so many entertaining hours of movie nights, not to mention NFL Sundays for me.
Needless to say, I am rarely tempted by the junk food that populates movie theater lobbies. With the exception of Avatar a few weeks back, I don’t recall the last movie I’ve seen in theaters. But, for the millions of others who make their local cineplexes a regular destination, they may – or may not – crave a few healthier options to choose from. From my perspective, if I’m going to fork over $12 on a drink and some popcorn, I’d prefer something not just a little healthier, but more substantial.
Theaters have made a point of adding more food items to their menus in the last 5-10 years, but the choices are still usually not much to write home about. Well, health food advocates have a Hollywood heavyweight in their corner now. Michael Lynton, chairman and chief executive officer for Sony Pictures, is calling on movie theaters to offer healthier snacks as a way to fight obesity, not to mention give moviegoers more food choices.
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