A pop star signed to be the spokesperson for Popchips! Today’s news that Katy Perry will now be representing the “healthy” chip brand seems like a pretty perfect match. As perfect a match as salt, vinegar, and crispy potatoes.
More and more music stars are branching out from behind the microphone these days and creating personal brands that extend from perfume to clothes, and apparently potato chips. In a press release from the brand they name Perry as not only a new celebrity representative but also an investor. The singer will be working with them as a creative partner.
She isn’t the first famous face to enjoy this tasty snack. Ashton Kutcher is featured in advertisements for the brand; Katy’s face will start donning ads this fall. The campaign will be their first national advertising push, and “will combine Katy’s unique style and personality with our mission to put the fun back in snacking,” said a release at Popchips.com. (more…)
Grabbing a snack is a great way to keep hunger at bay, but what you pick can make a big difference to your waistline. Celebrity trainer Jillian Michaels reveals her favorite snacks for an afternoon pick-me-up or mid-morning nibble. “These snacks are quick, easy and they all taste good,” says Michaels. “They’re preservative-free, contain no trans fats, MSG, high fructose corn syrup, artificial flavors, colors or sweeteners.”