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Pom Wonderful Loses Appeal Against Deceptive Marketing Charges

These days, things for Pom Wonderful are anything but. Last week, federal regulators upheld a ruling that states the popular juice company has engaged in deceptive and misleading marketing practices. The Federal Trade Commission’s decision is the culmination of a multi-year action against the California-based pomegranate juice maker.

In September, 2010, the FTC accused POM of making false and unsubstantiated claims for 36 of their products, saying they could “treat, prevent, or reduce the risk of heart disease, prostate cancer and erectile dysfunction.” The commission said the company had a “lack of sufficiently reliable evidence” to back up those claims.

The number of POM products the FTC is citing was bumped up to 36 from the 19 instances found by FTC Chief Administrative Law Judge D. Michael Chappell in May 2012.
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POM Wonderful Comes Under Fire for False Health Claims

We have another case of false advertising on our hands, but this time it’s in the juice.

A recent article from CBS reported that POM Wonderful – maker of the popular 100% pomegranate juice – has been found guilty of deceptively advertising its pomegranate products when they claimed they were capable of treating, preventing, or reducing the risk of heart disease, prostate cancer and even erectile dysfunction.

The Federal Trade Commission’s main complaint with the company was that their claims were not well-founded or scientifically proven, yet they were presented to the public as such. The FTC feared consumers would be misled by their advertisements, which appeared in national publications both in print and online.

POM Wonderful’s parent company, POM, also found itself in a similar situation in 2010 after the FTC caught wind that the company was making lofty claims about their products saying they were “The Antioxidant Superpower,” and that they helped prevent heart disease.
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POM Wonderful Sued Over False Health Claims

POM Wonderful

UPDATE [9/28/10]: In response to the FTC’s charges, POM as issued a statement that they feel the allegations are “unwarranted” and that the health benefits of pomegranate juice are “backed by $25 million in medical research.” The juice producer goes even further by stating that the FTC “is wasting taxpayer resources to persecute the pomegranate.”

Yet another popular drink manufacturer must face government regulators over exaggerated health claims. While the Food and Drug Administration has called out several food and beverage producers, this time the Federal Trade Commission is stepping onto the field. The FTC is suing POM Wonderful LLC of Los Angeles over their claims about the wonders of pomegranate juice.

The commission is targeting POM Wonderful 100% Juice and POMx dietary supplements. They say that ads for these items make “false and unsubstantiated claims that their products will prevent or treat heart disease, prostate cancer, and erectile dysfunction.”


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Yummy for your tummy

As a chef’s wife, I am constantly having to raise the bar on nightly dinners. Not that chefs are hard to please; quite the contrary. A little known secret about fancy-schmancy chefs is that because they spend their day cooking gourmet food, when they come home, really, all they want is a sandwich and a cold beer.

However, I’m competitive, and I like showing off in the kitchen. So imagine my surprise when looking for recipes using pomegranates (which are in season right now and are gorgeous, not to mention full of anti-oxidants), I found a fantastic recipe on Weight Watcher’s website! Using POM pomegranate juice, which I love; fresh beets, which I always want to get but am flummoxed by what to do with them; and citrus (on sale right now-Yes!), this side dish is only 5 points, and extremely satisfying. In fact, I found very little variance from how a chef would prepare this dish, and the recipe, other than that a chef would probably add Extra Virgin Olive oil and some crumbled goat or feta cheese at the finish, for a mediterranean flavor.

Don’t worry about the quality of the port wine that you use in the recipe, just get the least expensive. But do get the Ruby port, and not the Tawny. “Tawny” refers to the winemaking method whereby the port is aged in wood, so when the wine reduces (cooks down) in the recipe, you could be left with some bitter flavors. “Ruby” is always what you want to look for when buying port wine for cooking. And note that cooking wine eliminates the alcohol, which reduces the calories!

I’m off to go have fun in the kitchen! Catch up with you later……

Check out more healthy Weight Watchers recipes here.