Let’s hear it for Pizza Hut for trying to turn an already messy election year in to a circus stunt for entertainment. Utterly ridiculous news broke this week when Pizza Hut announced they’d give a large pizza every week for 30 years to the person who dared ask President Obama and Mr. Romney “pepperoni or sausage” during tonight’s town hall debate.
First of all, it’s a blatant disregard for our political system and the serious answers American voters are seeking in tonight’s second and final debate between the two presidential candidates.
As should come as no surprise from a company responsible for a hot dog stuffed pizza, it’s also a gluttonous promotion to keep making our nation fatter. Maybe we should understand more about their health care policies, since Pizza Hut, one of America’s top brands, is also a culprit in our obesity epidemic.
Just a single slice of their large hand-tossed pepperoni pizza has 330 calories, 14 grams of fat and 910 grams of sodium. That’s almost an entire meal’s worth of calories in just one piece of pizza, not to mention the near day’s worth of sodium. Consider most people eat two to four slices at a time and you’re looking at 660 to 1320 calories every week.
The company is now backtracking after meeting with some deserved backlash. A statement said they are taking their “pizza party” online and will ask people to vote online – pepperoni or sausage – and draw one random winner. The winner will still have the option of 1560 free large pizzas (or one every week for 30 years), or a cash equivalent payout of $15,600.
We say take the cash; you’ll need that money otherwise to burn off the four million calories you stand to consume in pizza alone over the next 30 years. (more…)
You know advertising is a big deal when there’s such a thing as Advertising Week in the U.S. While few consumers took note, the event is happening this week in New York with the goal of identifying how brands sold by marketers can produce better business results.
A study released yesterday identified which brands are the most powerful and how they’re getting it right. Additionally, the study pointed out the problems of brands whose value is on the decline.
As reported by Yahoo Finance, the study is the 13th annual Best Global Brands report from Interbrand – an Omnicon Group-owned brand consulting company. The result of the study was a ranking of the top 100 most valuable brands based on measures such as financial performance, how the brand influences consumer choices, and its ability to boost its parent company’s earnings.
The best global brands of 2012 include 1) Coca-Cola, 2) Apple, 3) IBM, 4) Google and 5) Microsoft. Ferrari and Gap round out the list in slots 99 and 100, respectively.
Of the ranking, Christine Fruecthe, president and chief executive at Colle and McVoy advertising agency, believes companies should take note as to what works and what doesn’t when it comes to marketing and advertising their brand. “When we put together advertising programs, we’re constantly keeping in mind how to add shareholder value,” she said during the Advertising Week panel on Monday. “We want to have a tangible impact on the client’s business or service.”
As an example of their work, Colle and McVoy pointed to their client Caribou Coffee Company whose share value has risen from $1.17 to $18 since beginning work with the agency. The message here? Advertising is powerful, and when done well, it works.
Coca-Cola knows this. The soda company was ranked number one again for the 13th consecutive year. Its estimated brand value? $77.8 billion, up 8 percent from the 2011 report. Coca-Cola executive vice president and chief marketing commercial officer Joseph Tripodi believes this success is due to effective ads, which he suspects will help Coca-Cola increase its revenue from $95 billion in 2008 to $200 billion in 2020. (more…)
This seems like a case of, “deal with it, you big rich babies.” The nation’s pizza giants are banning together to fight the proposed law requiring all chain restaurants to provide calorie contents on the menu. And the reason they’re stating as to why they won’t make the change? It will just be too difficult for them.
Pizza Hut, Domino’s, Papa John’s, Little Caesars, and other large pizza chains have joined together to form The American Pizza Community. Together they are arguing that pizzas are so varied from order-to-order that providing calorie content on their menus would be too taxing, and that their calorie content boards would be much larger than their actual menu board.
The U.S. Food and Drug Administration has heard similar complaints from other customizable restaurants. Their response was to provide the consumer with a calorie range. The American Pizza Community has an answer to that, too. They are stating that there can be a calorie swing of more than 1,000 calories based on people’s individual orders of extra cheese or meats. Again, it’s apparently just too much to ask out of these pizza players. (more…)
Have you ever wanted fresh pizza but didn’t want to pay the hefty price tag or wait for the 30-minute delivery? Well an innovative European-based food company is fixing that problem with its Let’s Pizza vending machines that produce a made-from-scratch pizza in less than three minutes.
The vending machine, which was developed by Claudio Torghel, comes from A1 Concepts – a company based in the Netherlands. Let’s Pizza has become quite popular throughout Europe, which is why the company has decided to plant a U.S. headquarters in Atlanta later this year.
The process of installing the vending machines is expected to be swift, and A1 hopes their tasty convenience pies will be met with open arms in the states.
If you’re wondering how the pizza is made, it’s a rather simple process.When a customer approaches the machine, they first make their flavor selection from one of four options. In Europe, those selections included Margherita, Salami, Prosciutto, and Speck. But stateside options may be more American-friendly. (more…)
Still on the wake of rolling out their hot-dog stuffed crust pizza in the U.K., the fast food giant is staying on theme and introducing a entirely new variety of stuffed crust pizza: The Crown Crust, which got its name from its ‘crown-like’ appearance.
This new menu item features the customer’s choice of either mini cheeseburgers or chicken nugget-like ‘gems’ stuffed around the crust. The cheeseburger variety comes with beef, veggies, and Pizza Hut’s special sauce. And the chicken version comes with barbecue sauce and green peppers.
This new pizza is currently only available in the Middle East, and we hope it stays that way. The U.S. doesn’t need another fast food nightmare to fend off. We’re still coming to terms with the hot dog-stuffed pizza and Burger King’s Bacon Sundae – both of which took fast food to new epically disastrous proportions. (more…)