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Pizza Hut



Technology is Changing How We Order and Pay for Food

For many of us, our smartphone serves less of a purpose as an actual phone and instead, is becoming increasingly more about the services it connects us to and the other gadgets or processes it replaces. We don’t use watches to check the time, we don’t use alarm clocks to wake up in the morning, we don’t use phone books, we don’t write letters on paper, or pull out an atlas for road trips. We don’t carry an MP3 player, digital camera, or day planner anymore, either. All of these things (and more) are part of the device we already carry everywhere we go.

Apple founder Steve Jobs often talked about the place technology has in our lives. He said on multiple occasions that the best implementation of technology is the kind that empowers you to do things, but without requiring a new learned process or behavior.

One thing we can add to that list that wasn’t possible just a few years ago: ordering and paying for food. We’ve talked about Amazon Fresh, the grocery delivery service you can access from your computer, tablet or smartphone, but that’s just the beginning.

Large restaurants and grocery stores are launching new mobile apps that enable you to order and pay with your smartphone.

chipotle-mobile-app

Already, you can build your perfect Chipotle burrito and pay for it before ever stepping foot in the door. In fact, they’ll have it waiting for you at the register. Talk about grab and go.

Pizza Hut also has a mobile app you can use to craft the perfect pie. Delivery or carry out? Cash or credit? And most importantly, how long until it’s ready? Their mobile apps have you covered.
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Pizza Hut Now Delivering a New Whole Wheat Pizza to Meet School Lunch Nutrition Guidelines

UPDATE: NOVEMBER 11, 2013: Wichita, Kansas is now a test market for rolling out the whole wheat pizza crust to their standard menu. Available for testing only in Wichita, the wheat crust option is $1 more, “due to the premium cost on the dough,” said Kym Money, director of marketing for Fugate Enterprises. She expanded, letting us know, “This is the same crust type that we use on our School Lunch pizzas, but topped with our regular toppings. It is very good, and I am hopeful it will be a successful test.”

Pizza Hut is known for its inventive approaches to the delivery pie, but few have been as impressive as their latest innovation. Pizza Hut has never been healthier, a requirement to let them keep up with the newly mandated school lunch nutrition guidelines. The brand expressed their excitement to us about being able to recreate its world-famous pizza in a way that kids could enjoy this Americanized comfort food.

“It’s a healthier option,” says Rachel Huber, MPH, RD, senior nutritionist for the Dallas-based Pizza Hut. While pizza could never be defined as a health food, Pizza Hut has made remarkable strides to make it a better part of a child’s school-day diet.

pizza hut school lunch pizza

Stores facilitating the pizza for school lunch programs now have two sets of ingredients – one for the public and one for the public schools. In order for any school lunch program to receive its federal reimbursements they must meet new nutrition guidelines that took effect for the 2012-2013 school year. Pizza Hut didn’t want to miss the huge sales opportunity that is placement in these hungry cafeterias, so they made a better pizza.

A slice of the whole wheat cheese pizza has 270 calories and 8 grams of fat. The pizza beats the school lunch guideline expectations, with 26% of the calories coming from fat – the guideline is at or less than 30%. The slice of cheese also has three grams of fiber, attributed to the 51% whole wheat crust. Pizza Hut did not share the nutrition information for the other options – sausage, pepperoni, and veggie.

To make it, they went back to the drawing board, but not square one.
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“Grease Puck of Dough” is a Better Name for Pizza Hut’s Big Pizza Sliders

Is there anything more American than pizza? Well, specifically, Pizza Hut’s version of the Italian dish? Maybe the only way Pizza Hut could make the famous food more American is make it in a “fun size.” Well, this year, they’ve done just that. Pizza Hut recently introduced Big Pizza Sliders. So what’s the deal? Are they a better option? Or just another fast-food gimmick?

Well, let’s start with the stats. The Big Pizza Sliders are sold as three sliders for $5 or up to 9 sliders for $10. Consumers can mix and match and get up to three combinations of up to three toppings each. They end up being about 3.5 inches in diameter and can range from 230 calories for a plain cheese slider, up to 350 calories for a beef or sausage slider. The fat content ranges from 8-19 grams depending on toppings.
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Pizza Hut’s 4 Million Calorie Debate Stunt Gets Slammed

Let’s hear it for Pizza Hut for trying to turn an already messy election year in to a circus stunt for entertainment. Utterly ridiculous news broke this week when Pizza Hut announced they’d give a large pizza every week for 30 years to the person who dared ask President Obama and Mr. Romney “pepperoni or sausage” during tonight’s town hall debate.

First of all, it’s a blatant disregard for our political system and the serious answers American voters are seeking in tonight’s second and final debate between the two presidential candidates.

As should come as no surprise from a company responsible for a hot dog stuffed pizza, it’s also a gluttonous promotion to keep making our nation fatter. Maybe we should understand more about their health care policies, since Pizza Hut, one of America’s top brands, is also a culprit in our obesity epidemic.

Just a single slice of their large hand-tossed pepperoni pizza has 330 calories, 14 grams of fat and 910 grams of sodium. That’s almost an entire meal’s worth of calories in just one piece of pizza, not to mention the near day’s worth of sodium. Consider most people eat two to four slices at a time and you’re looking at 660 to 1320 calories every week.

The company is now backtracking after meeting with some deserved backlash. A statement said they are taking their “pizza party” online and will ask people to vote online – pepperoni or sausage – and draw one random winner. The winner will still have the option of 1560 free large pizzas (or one every week for 30 years), or a cash equivalent payout of $15,600.

We say take the cash; you’ll need that money otherwise to burn off the four million calories you stand to consume in pizza alone over the next 30 years.
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Some of America’s Top Brands are Leading Culprits in the Obesity Epidemic

You know advertising is a big deal when there’s such a thing as Advertising Week in the U.S. While few consumers took note, the event is happening this week in New York with the goal of identifying how brands sold by marketers can produce better business results.

A study released yesterday identified which brands are the most powerful and how they’re getting it right. Additionally, the study pointed out the problems of brands whose value is on the decline.

As reported by Yahoo Finance, the study is the 13th annual Best Global Brands report from Interbrand – an Omnicon Group-owned brand consulting company. The result of the study was a ranking of the top 100 most valuable brands based on measures such as financial performance, how the brand influences consumer choices, and its ability to boost its parent company’s earnings.

The best global brands of 2012 include 1) Coca-Cola, 2) Apple, 3) IBM, 4) Google and 5) Microsoft. Ferrari and Gap round out the list in slots 99 and 100, respectively.

Of the ranking, Christine Fruecthe, president and chief executive at Colle and McVoy advertising agency, believes companies should take note as to what works and what doesn’t when it comes to marketing and advertising their brand. ”When we put together advertising programs, we’re constantly keeping in mind how to add shareholder value,” she said during the Advertising Week panel on Monday. “We want to have a tangible impact on the client’s business or service.”

As an example of their work, Colle and McVoy pointed to their client Caribou Coffee Company whose share value has risen from $1.17 to $18 since beginning work with the agency. The message here? Advertising is powerful, and when done well, it works.

Coca-Cola knows this. The soda company was ranked number one again for the 13th consecutive year. Its estimated brand value? $77.8 billion, up 8 percent from the 2011 report. Coca-Cola executive vice president and chief marketing commercial officer Joseph Tripodi believes this success is due to effective ads, which he suspects will help Coca-Cola increase its revenue from $95 billion in 2008 to $200 billion in 2020.
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