Athletes are paid enormous salaries, and make even more, millions more in fact, in endorsement deals. It’s logical that many of the endorsements are with athlete-friendly brands, like David Beckham for Adidas or the bevy of pro and Olympic athletes who appear in Subway commercials. It makes sense, athletes supporting exercise gear and healthy food choices.
Wheaties Fuel is a new breakfast cereal developed for champions by champions. With the help of NFL stars, Peyton Manning, Kevin Garnett, and Albert Pujols and working with Dr. John Ivy, a performance nutrition expert, the Co-Creation Team designed Wheaties Fuel for the active individual; whether that activity is due to participation in athletics, work-related activities or leisure time physical pursuits.
Not just your average bowl of crunchy flakes, Wheaties Fuel is a collector’s edition cereal that combines whole-grains with vitamins and minerals to help curb hunger and keep you feeling full. Even though DietsInReview.com hasn’t tasted it, Wheaties Fuel is a combination of wheat flakes, crisp rice and is sweetened with honey and cinnamon.