There may have finally been a breakthrough. Coke, Pepsi, and Dr. Pepper have all announced that they plan to work to reduce the number of calories Americans get from beverages by 20 percent in the next decade.
The announcement was made at the Clinton Global Initiative in New York City. Soda makers are facing increasing amounts of pressure to do something as sugary drinks continue to contribute to rising obesity rates.
Though obesity rates are still going up, there’s no denying that the idea of being healthier is appealing to more and more people. The last several years have seen customers moving away from consuming soda.
One of the most divisive events of the year is also one that brings the most of us together. Whether you’re a Denver fan, a Seattle fan, or neither, odds are that come Sunday you’ll be gathered around the TV to watch the Super Bowl.
Super Bowl watchers come in two kinds: the ones who watch for the game, and my people, those who watch for the commercials. It’s a storied tradition that some of the best ads of the year air during the Big Game. It’s such an important part of the experience that companies are shelling out $4 million for a 30-second spot.
With slots that expensive, you’d expect the commercials to be pretty brilliant, right? We think so, but we’ll let you be the final judge of some of our favorite food, and drink, commercials that you can look forward to on Sunday. Beware, there are spoilers ahead!
In an attempt to spark interest, several companies are releasing “teasers” for their Super Bowl ads. M&Ms parent company Mars is one giving us a glimpse of their ad, and it looks like Yellow is in a bit of trouble. Who knows what we may learn on Sunday.
The Lorax isn’t directly connected with the dietetic field, but if he speaks for the trees then they are speaking for the health of humanity. The Lorax’s sage words, “Unless someone like you cares a whole awful lot, Nothing is going to get better. It’s not,” could be the motto of a recently formed group called Dietitians for Professional Integrity.
For now their presence is largely on Facebook and they’re working together, with both dietitians and concerned citizens, to make sure the field’s largest trade organization, the Academy of Nutrition and Dietetics (AND), hears not just their complaints but their calls to action.
See, the AND accepts sponsorship dollars to keep their organization rolling. But Andy Bellatti, creator of Dietitians for Professional Integrity, and his colleagues are calling bull – these sponsorships are paid for by the very brands these professionals are working hard against.
“Our main initiative is to have the Academy cut ties with its current sponsors,” noted Bellatti.
When you take a look at their on-going corporate sponsors, that’s where you can see how these dietitians are saying the AND “soils the good name of registered dietitians,” according to our Mary Hartley, RD.
Coca-Cola, Pepsi, Hershey, Abbott Nutrition (which produces Similac), General Mills, and Kellogg’s are some of the organization’s major sponsors. It’s cause for red flags amongst the organization’s members and the citizens who support this movement.
“The big picture issue is how Coca-Cola teaches webinars to RDs, how McDonald’s serves lunch at the California Dietetic Association conference, and how PepsiCo and Coca-Cola are financial contributors to the Academy’s Evidence Analysis Library,” declared Bellatti. To that, Monsanto sponsored the New York State Dietetic Association’s annual meeting.
“The organization chooses to align itself with these brands. It’s misguided,” he said. “It makes us look tone deaf during a public health crisis.” (more…)
Abortion, being the divisive and highly emotional issue that it is, unfortunately makes people jump quickly to conclusions, and in some cases snap decisions. A perfect example of how emotions make us leap before we look occurred when in early 2012, Oklahoma State Senator Ralph Shortey hastily proposed a bill that would ban food “which contains aborted human fetuses in the ingredients.”
Shortey decided to take action after he reportedly heard news through the pro life group Children of God for Life that Pepsi and others were partnering with a company called Synomyx that was using stem cells in researching taste substitutes for sugar. The Internet, and it appears the senator from Oklahoma, got caught up in this to the point where people started believing that fetal tissue was actually ending up in the foods we eat.
While Shortey played damage control by saying he didn’t think human fetuses were in our foods, it’s hard to dispute what he hurriedly tried to pass into law.
Stem Cells for Taste Testing?
Senomyx has isolated receptors on cells that detect taste, then added them to HEK293 cells, the stem cell line in question. The company can then test countless additives to see which get the desired taste response much more quickly and efficiently than using people in studies. (more…)
PepsiCo announced Monday it will be releasing a new “breakfast” drink. Mountain Dew Kickstart is a Mountain Dew-flavored fruit juice drink that will be available in two flavors: Energizing Orange Citrus and Fruit Punch, according to USA Today.