When you hear Atkins, you probably immediately think “low-carb diet.” Most of us recall that name being synonymous with the fad of high-protein diets in the early 2000s. Now, the Atkins brand is resurfacing with a refreshed image and an attempt to break free of its previously held stereotypes.
A recent article in Advertising Age discussed the shifts in power at the diet food company and spoke with the current Chief Marketing Officer, Scott Parker. In addition to offering free online tools and selling Atkins brand foods in the grocery stores, Atkins is working to rework their image. Parker told Advertising Age that the company went off track several years ago and many lost sight of what the plan was really about.
“The diet fundamentally teaches you to eat a balanced menu, it never did tell you to eat nothing but bacon and eggs,” he said. “But that is what word-of-mouth became and people literally were doing their own makeshift diet and they didn’t have a very good experience because they didn’t do it correctly.”
They’ll be working hard to get their name out there, as the report stated Atkins Nutritionals, which did not return comment in time for publication, will be increasing their spending by 50 percent this year. This rebranding will take place as many similar diets have really hit the mainstream and one can assume Atkins wants to get a piece of that consumer pie. Read Full Post >
“I wish Paleo wasn’t nicknamed The Caveman Diet.” I once said this to my bosses, Bill Staley and Hayley Mason, authors of Make it Paleo, Gather, and The 30 Day Guide to Paleo Cooking. Hayley replied, “I wish it wasn’t called Paleo.”
Believe it or not, Paleo isn’t a lifestyle where you hunt your own food and cook it over a campfire. Instead, it’s focused on eating real food, such as meat, fish, nuts, fruits, and vegetables. Processed foods, including grain and sugar, and foods that are difficult to digest, such as cultured dairy and legumes, are eliminated. Beyond losing weight, Paleo helps regulate blood sugar (did you know a piece of bread raises your blood sugar more than a tablespoon of white sugar?) and burns fat, rather than sugar, as an energy source.
When Richard Nikoley decided to lose weight several years ago, he started by walking up to three miles a day and doing aerobic exercises, but instead of seeing a loss on the scale, he managed to gain 30 pounds. He had the fitness aspect of weight loss figured out but junk food and high fat choices were hampering his weight loss goals. Today, Rich has lost 65 pounds, all because he started eating, “real food.”
Before adopting his current eating style, which he describes as, “Similar to the Caveman or Paleo diet,” Richard noticed his refrigerator and pantry contained high fat and convenience foods. He admits to eating his fair share of pizza and giving in to the midnight munchies. Now, his diet is primarily made up of “meat, fish, fowl, vegetables, fruits and small portions of nuts.” Another upside to feeding his body delicious muscle-building food is being able toadd weight lifting to his exercise regimen. Read Full Post >
Jonathan Bailor, author of The Smarter Science of Slim, has recently launched a non-profit organization called SlimIsSimple.org. This group was created with the help of anonymous investors who are passionate about the damage that’s being done to our country (when it comes to proper nutrition and health) and who realize it’s all preventable with proper diet and exercise. This large group of gentlemen helped fund the development of the video above which explains how simple it is to understand what a healthy diet should consist of. Read Full Post >
There’s a new workout trend coming our way, and you can thank the animals for this one. Primal animal workouts are exercises based on the movement patterns of different animals and their forms. The purpose of these workouts is to use your own body weight as strength training rather than actual weights. Some of the animals the movements are based off of include gorillas, panthers, crabs and even ostriches. It’s basically the paleo version of a workout only instead of eating the animals you’re acting like them. Read Full Post >