Diet giant Nutrisystem is unveiling a brand new plan in time for early 2014 dieters. With Nutrisystem My Way, the company is offering dieters customizable weight loss plans with calorie count based not just on gender (as it was in the past) but also taking into consideration age, weight, and activity level. The company is confident that this change will help users get the most possible benefits from the plan, which centers around Nutrisystem shakes and shelf-stable and frozen foods.
But that’s not all. The company has also introduced a new “jumpstart” plan called Fast 5—a one-week low-cal diet that is meant to help users see rapid weight loss at the very beginning of their attempt, hopefully providing extra incentive to stick with the My Way program over the long haul. On Fast 5, dieters consume 1,000 calories a day. When Nutrisystem tested the Fast 5 eating program on real dieters, they found that people lost an average of 5 pounds in just one week.
The most popular diet of the year is none other than the incomparable Jillian Michaels. It’s not entirely surprising when you consider she’s been one of the most consistent players on our list since 2008, with her online brand, detox product, and earliest workout DVD ranking each year. In fact, the latter two were both on last year’s top ten list. We expect to see Curves, ranking for the first time since 2008, as the Biggest Loser trainer just announced a new partnership with Curves.
What is most surprising is how Jillian Michaels knocked the giant that is Weight Watchers out of the number one position. That’s only been done once before, by 17 Day Diet in 2011. Even that year Weight Watchers held on to number two, but this year they slipped in to the fifth most popular spot.
And 17 Day Diet grabbed ranking number four, hardly losing any ground since its overwhelmingly popular release in late 2010. Its position on our annual Most Popular lists, ahead of Weight Watchers once again, will no doubt help with the release of 17 Day Diet: Breakthrough Edition on the 31st.
The only constant between last year’s list and this – Medifast. They’ve got number 3 on lock, with the meal delivery diet staying strong in the top ten since 2010.
Another staple of our list fell pretty hard this year, with hCG falling down to number 14. No, the supplement boom isn’t over, as its disappearance only made room for brands like Skinny Fiber (a shocking number 2) and Plexus Slim (at number 6) to move on up the list. Dr. Oz-endorsed Raspberry Ketones (17) and Green Coffee Bean Extract (20) were other weight-loss-by-pill categories that did especially well this year.
2. Skinny Fiber
4. 17 Day Diet
Staring down a new year’s resolution looks a little different for actress Melissa Joan Hart this year. Now in what she’s calling maintenance, the star of Melissa and Joey is “no longer trying to lose weight, just to maintain a healthy lifestyle.” That’s her goal for 2014, when she will celebrate a one year anniversary as spokeswoman and client of Nutrisystem.
After delivering her third son in fall of 2012, she, like just about most women, had postpartum weight to lose. She turned to the meal delivery diet, which she calls “a little lifesaver,” and it has helped her get back to her fighting weight, so to speak.
“It’s a simple system for any mom to use,” she told us. “It takes the guesswork out.”
Any mom is faced with the seemingly daunting task of getting back in shape after delivering a child, but in Hollywood, the pressure is almost cruel. Hart told us that this group of famous moms are “ridiculed, almost like bullied,” and says it’s tricky being in the spotlight because “everyone wants to see how fast you can lose it.” She calls the situation unfair, but digresses that “it’s our job, it’s what we do.” And for this busy working (and acting) mom of three, it’s good motivation “to be as healthy as I can while putting my children first.”
She admitted to rushing through breastfeeding in the past so that she could start a crash diet and lose the weight, but that wasn’t the case this time around. Almost six months after delivering her third son, she started Nutrisystem. Thanks to the ease and variety of the brand’s wide menu, the only resolution Hart is taking on this year has a lot more heart itself. “I’m focused on my children and more playtime with them,” she said. (more…)
Despite what you may have read, mobile apps focused on weight loss aren’t eliminating weight loss companies as we know them. It has been reported that weight loss companies like Weight Watchers and Retrofit are losing business due to a rise in free apps like MyFitnessPal and technology like FitBit. While some individuals trying to lose weight may use those options before paying for a weight loss service, industry analyst John LaRosa believes they have little impact on the overall success of larger weight loss companies.
“I can think of about 10 things that have contributed to the diet companies’ poor showing so far this year,” LaRosa said. “It is not just about free apps like MyFitnessPal. It’s just that this app is now hot and it’s getting lots of attention and recent investor funding.” The activity-monitoring startup FitBit has also received a lot of funding lately and has seen its popularity grow since its debut. Free apps and new devices may not be the sole cause of the diet companies’ downward trend, but something is definitely shifting.
In the ’90s, Melissa Joan Hart explained how to balance the ups and downs of being a teenager. Now, as Nutrisystem’s newest brand ambassador, she’s ready to share how the meal delivery weight loss system helped her lose 30 pounds. The actor and mother of three is the star of Nutrisystem’s most recent commercials, and discusses how the weight loss system worked for her.
When she assumed her role as brand ambassador, Hart talked about how Nutrisystem had been working for her already.
“The program is really delivering results for me and I look forward to long term success, staying motivated and helping others at the same time.”
She certainly has experienced great success on the program, which she started after the birth of her third son. In a press release, Hart said, “I had heard rave reviews about Nutrisystem. My sister-in-law had great success with it and I decided that I had to try the program out for myself. It’s easy and fits in perfectly with my busy life. I get to eat all the foods I love like pasta, burgers, chocolate and ice cream. Who knew that losing the weight and getting back into shape could taste so good!”