Last year we found, and republished, an interesting graphic that pondered a curious question – which is worse, soda or marijuana? A side-by-side comparison of the two pits the processed against the natural, the legal versus the illegal. While we could debate the pros and cons of each all day long, to the pleasure center of the brain, they are one in the same.
A fascinating piece aired on CBS’ 60 Minutes tonight with the foremost researcher on addiction, Dr. Nora Volkow, head of the National Institute on Drug Abuse. In 2007, she was named by Time Magazine as one “of the 100 men and women whose power, talent or moral example is transforming the world.” Tonight’s Hooked: Why Bad Habits are Hard to Break explained the chemistry behind addiction and showed that whether it’s a hamburger or heroine, soda or marijuana, our brain sees them exactly the same – as triggers for a rush of dopamine.
Morley Safer reported and described Dr. Volkow as the woman who has “revolutionized how science and medicine view addiction: as a disease, not a character defect.” She told him that the “Just Say No” campaign is just “magic of thinking.”
“If it were that easy…there’d be no obesity,” or other physical signs of addiction. In other words, addiction stems from deep within the pleasure center of our brains, and all the willpower, support, and motivation in the world can’t always turn it off.