Surely you’ve seen it by now. If not, you must watch the 2:30 video put out by Nike and W+K Portland. The short video is a hilarious and romantic running story.
The video is sweeping social media. Runners and non-runners alike are all enjoying the comical video about two lovers running across the country to see each other.
While the couple begin their treks from the opposite sides of the country they begin to sing an adorable and funny song called, “I Would Run To You.” The lovers are played by Rosie Huntington-Whiteley and skateboarder Theotis Beasley. The video is an ad for the Nike Free Run+ 3 shoes, which our woman wears as she easily heads out for her voyage. Throughout the video the love song gets sillier and sillier as our man can’t handle the pace and becomes ill, even to the point of being scooped up by paramedics. Meanwhile, our Nike Free runner continues effortlessly as she sings and runs with ease.
There was a time when the only option one had for tracking their activity was a pedometer– a simple machine that clicked over a number after it sensed a step. Those days are long gone. There are many tracking devices on the market and Nike just introduced the latest and greatest this week.
The Nike+ FuelBand was just introduced. It’s a sleek personal accelerometer that measures activity in what Nike calls “Fuel” units. Every motion from walking to breakdancing is tracked by the band and contributes to a daily tally of “fuel” you’ve consumed.
The band contains two arrays of LED lights. The first horizontal strip of lights measures the users progress turning from red to green as the goal is met. The second array is white and serves as a display screen to light up “steps,” “cals” (calories) or “fuel.” These are the categories the FuelBand tracks. The user links the band with a computer to initially set daily goals and then they can track and chart their progress as they move through out their days. The band also pairs via bluetooth to a smartphone app so the user can monitor their progress on-the-go. Read Full Post >
I grew up as the daughter of a runner. I’ve been familiar with the sport since I was tiny. However, I never expected satellites and cell phones to become common tools of the trade. My dad had to make sure his wrist watch was fastened and his running shoeswere laced before he left for a run. I have to make sure I’ve acquired a satellite signal before I can leave the driveway.
So, I guess it’s safe to say that times have changed. I think they’ve changed for the better though.
With the introduction of smart phones and phone applications, today’s runner can be much more informed. We can literally see our progress, be able to confidently and wisely go for our first run, learn to run faster, and receive coaching all from our little handheld device. There are a plethora of running and fitness applications available. These are just some of the favorites among users.
Pamela Hernandez owns Thrive Personal Fitness in Springfield, MO where she focuses on weight training for weight loss. She writes a blog for her web site, www.thrivepersonalfitness.com, sharing vegetarian recipes from her kitchen, exercise strategies, lifestyle tips and stories from her own journey. You can also follow Pamela on Twitter @ThriveFit or pick up more tips on Facebook, www.facebook.com/thrivepersonalfitness.
Some days I feel really lucky to live in the day and age we do. Can you image trying to figure out how many calories are in your lunch or keep yourself entertained while running without modern technology?
I love the fact that I can check out nutritional information online before heading out for a meal or go to YouTube for a quick and easy demo of a new exercise. Technology certainly makes the journey to health and fitness a lot easier.
Of course the problem is deciding which technology to use. There are almost as many apps and online fitness tools as there are diets. You could spend hours exploring each and every one, trying to decide which one has the features you need. Or you could get so overwhelmed with choices that you don’t do anything at all.
Nike has launched “Donate Japan,” a campaign designed to encourage people to log the kilometers they are running to raise money for the relief efforts in Japan after the March earthquake and tsunami devastated the country.
The way the campaign works is runners make a small donation between $5-25 to the American Red Cross and then use Nike Plus to log as many kilometers of running as you can over the course of 30 days. Many companies and individuals have teamed up with Nike and will donate money for each kilometer you run.
Nike Plus is advanced technology that makes cardiovascular training more enjoyable, competitive, and motivating. The program keeps track of your distance, best times, calories burned, and length of trainings, and also offers integrated online challenges, like “Donate Japan,” where you can compete with friends, family, or strangers all over the world.