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Neon Colors Brighten Fitness Attire and Workouts This Summer

One of the biggest fashion trends of the season is not hard to miss. It’s neon! Reminiscent of the glowing 80s, the bright colors are getting official fashion endorsements across the media. E! News’ Giuliana Rancic was amongst the first to announce the style trend, as the fashion expert told viewers bright colors, particularly neon, would be the color to wear this summer.

Why neon for this season? As reported by The Washington Post, Ann Narayanan, VP of Women’s Merchandising for Old Navy, offered her opinion. “This is the season of color: color on color, color back to neutrals. Neons are just one of the amazing color trends that are important right now.”

Neon is an attention grabber, it screams “Look at me!” Marissa Rosenblum, Seventeen senior editor, comments on this season’s color trend, “The highlighter colors have evolved this season into accessories, beauty products, and outwear. There are still the T-shirts, colored jeans, hoodies, and athletic apparel.”

Bright colors aren’t just for the catwalk, neon has made its way onto fitness apparel, too. Even running shoes like Brooks are brighter that ever with plenty of unconventional shades and designs. It’s hard to miss the neon when walking into a sports store this season. Brands like Nike, UnderArmor, and Jillian Michaels K-Swiss collection have fused neon into their shorts, sports bras, shirts, tanks, and even socks!
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HealthBuzz August 3rd: Best Olympics Commercial, Fab 5 Diet Tips, and No-Cook Recipes

Before you go out and enjoy the first weekend of the month take a look at healthy news from DIR and our friends. Plus, cool off with some no-cook nutritious recipes this weekend, too!

Best Olympics Commercial: Nike’s Find Your Greatness Jogger

Out of all the commercials aired during the Olympics, Nike takes home the gold for the most motivating commercial. Unlike Nike’s traditional commercial athletes, they use a 12-year-old boy, Nathan from London, Ohio. Nathan sends a powerful message and Nike has outdone themselves.

Saturday Morning Drills: Legs of a Dancer

This week’s Saturday Morning Drill features our fitness expert and Booty Barre founder, Tracey Mallett. Tracey teaches us how to tone and shape our legs to get them looking like a dancer’s legs. Watch the video now and start toning your legs in a fun way!

3 Eating Tips from the Fab Five Gymnasts

The U.S. women’s gymnastics team, nicknamed the “Fab Five,” just won a gold medal earlier this week. Do you want to know how to eat like an Olympic gymnast? We share the “Fab Five” eating tips.
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Best Olympics Commercial: Nike’s Find Your Greatness Jogger

The Olympics is all about being inspired, and outside of the pool or the balance beam tonight, anyone watching got a heavy dose. It happened when a 12-year-old boy went running alone up a deserted road, staring straight in to the camera, with sweat dripping from his grey T-shirt. With all of the TV commercials trying their darndest to capture millions of viewers during the Olympic coverage, none has struck a chord the way Nike did in its true-to-form minimalist message.

The spot simply says “Find Your Greatness.” For Nathan, from London, Ohio, he does so every time he laces up those running shoes at dawn instead of sleeping in before school. Nathan’s greatness is in the strength he discovers he possesses at the end of each and every one of those runs.

The script for the ad reads:

Greatness.

It’s just something we made up.
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Nike’s ‘Make it Count’ Video Inspires Us to Live Life Boldly

Yesterday we came across this awesome video from Nike made by a young film producer who took the company’s ‘Life is a Sport Make it Count’ motto to a whole new level. Producer Casey Neistat documented his experience as he traveled the world in 10 days while wearing Nike’s New FuelBand.

We love the feel of the video. Its carefree, adventurous spirit made us instantly want to get out and travel, run, eat delicious food, and live life to the fullest. And we loved the inspiring quotes it shared like “Life is either a daring adventure or nothing at all” (Helen Keller), and “Do one thing every day that scares you” (Eleanor Roosevelt).

Ultimately, it made us think, this is worth sharing.


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Nike’s Newest Running Ad has Us Falling in Love [VIDEO]

Surely you’ve seen it by now. If not, you must watch the 2:30 video put out by Nike and W+K Portland. The short video is a hilarious and romantic running story.

The video is sweeping social media. Runners and non-runners alike are all enjoying the comical video about two lovers running across the country to see each other.

While the couple begin their treks from the opposite sides of the country they begin to sing an adorable and funny song called, “I Would Run To You.” The lovers are played by Rosie Huntington-Whiteley and skateboarder Theotis Beasley. The video is an ad for the Nike Free Run+ 3 shoes, which our woman wears as she easily heads out for her voyage. Throughout the video the love song gets sillier and sillier as our man can’t handle the pace and becomes ill, even to the point of being scooped up by paramedics. Meanwhile, our Nike Free runner continues effortlessly as she sings and runs with ease.


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