The sale of yoga swag helps support what is now a six billion dollar industry. From ToeSox to yoga tops, yoga studios are stocking up on merchandise to sell to their peace-seeking supporters.
In today’s world, it is not uncommon to drop over a hundred bucks on either a set of yoga videos, one pair of yoga pants, and even a yoga mat. Companies such as Gaiam, Lululemon, and Manduka do not deny the capitalistic nature of the yoga business. They manufacture innovative and quality products just as fast as you can say “om.”
It is not just the smaller retail companies enjoying the fruits of the growing yoga tree. Big name brands are also getting in on the action. The latest innovation to hit the market is the Nike Studio Wrap. While it may sound like a sarong you might don at the beach, the Nike Studio Wrap is actually a pair of shoes.
Inspired by the need to maintain a firm base of support, beyond what a yoga mat can provide, the Nike Studio Wrap was created for women who spend hours working out in the studio.
Whether it is in yoga, Pilates, or ballet-fitness classes, women can now wrap up their feet in this stylish three-part system that involves a wrap, a ribbon, and a flat bottom surface. (more…)
One of the biggest fashion trends of the season is not hard to miss. It’s neon! Reminiscent of the glowing 80s, the bright colors are getting official fashion endorsements across the media. E! News’ Giuliana Rancic was amongst the first to announce the style trend, as the fashion expert told viewers bright colors, particularly neon, would be the color to wear this summer.
Why neon for this season? As reported by The Washington Post, Ann Narayanan, VP of Women’s Merchandising for Old Navy, offered her opinion. “This is the season of color: color on color, color back to neutrals. Neons are just one of the amazing color trends that are important right now.”
Neon is an attention grabber, it screams “Look at me!” Marissa Rosenblum, Seventeen senior editor, comments on this season’s color trend, “The highlighter colors have evolved this season into accessories, beauty products, and outwear. There are still the T-shirts, colored jeans, hoodies, and athletic apparel.”
Bright colors aren’t just for the catwalk, neon has made its way onto fitness apparel, too. Even running shoes like Brooks are brighter that ever with plenty of unconventional shades and designs. It’s hard to miss the neon when walking into a sports store this season. Brands like Nike, UnderArmor, and Jillian Michaels‘ K-Swiss collection have fused neon into their shorts, sports bras, shirts, tanks, and even socks! (more…)
Before you go out and enjoy the first weekend of the month take a look at healthy news from DIR and our friends. Plus, cool off with some no-cook nutritious recipes this weekend, too!
Out of all the commercials aired during the Olympics, Nike takes home the gold for the most motivating commercial. Unlike Nike’s traditional commercial athletes, they use a 12-year-old boy, Nathan from London, Ohio. Nathan sends a powerful message and Nike has outdone themselves.
This week’s Saturday Morning Drill features our fitness expert and Booty Barre founder, Tracey Mallett. Tracey teaches us how to tone and shape our legs to get them looking like a dancer’s legs. Watch the video now and start toning your legs in a fun way!
The U.S. women’s gymnastics team, nicknamed the “Fab Five,” just won a gold medal earlier this week. Do you want to know how to eat like an Olympic gymnast? We share the “Fab Five” eating tips. (more…)
The Olympics is all about being inspired, and outside of the pool or the balance beam tonight, anyone watching got a heavy dose. It happened when a 12-year-old boy went running alone up a deserted road, staring straight in to the camera, with sweat dripping from his grey T-shirt. With all of the TV commercials trying their darndest to capture millions of viewers during the Olympic coverage, none has struck a chord the way Nike did in its true-to-form minimalist message.
The spot simply says “Find Your Greatness.” For Nathan, from London, Ohio, he does so every time he laces up those running shoes at dawn instead of sleeping in before school. Nathan’s greatness is in the strength he discovers he possesses at the end of each and every one of those runs.
The script for the ad reads:
It’s just something we made up. (more…)
Yesterday we came across this awesome video from Nike made by a young film producer who took the company’s ‘Life is a Sport Make it Count’ motto to a whole new level. Producer Casey Neistat documented his experience as he traveled the world in 10 days while wearing Nike’s New FuelBand.
We love the feel of the video. Its carefree, adventurous spirit made us instantly want to get out and travel, run, eat delicious food, and live life to the fullest. And we loved the inspiring quotes it shared like “Life is either a daring adventure or nothing at all” (Helen Keller), and “Do one thing every day that scares you” (Eleanor Roosevelt).
Ultimately, it made us think, this is worth sharing.