The Olympics is all about being inspired, and outside of the pool or the balance beam tonight, anyone watching got a heavy dose. It happened when a 12-year-old boy went running alone up a deserted road, staring straight in to the camera, with sweat dripping from his grey T-shirt. With all of the TV commercials trying their darndest to capture millions of viewers during the Olympic coverage, none has struck a chord the way Nike did in its true-to-form minimalist message.
The spot simply says “Find Your Greatness.” For Nathan, from London, Ohio, he does so every time he laces up those running shoes at dawn instead of sleeping in before school. Nathan’s greatness is in the strength he discovers he possesses at the end of each and every one of those runs.
Yesterday we came across this awesome video from Nike made by a young film producer who took the company’s ‘Life is a Sport Make it Count’ motto to a whole new level. Producer Casey Neistat documented his experience as he traveled the world in 10 days while wearing Nike’s New FuelBand.
We love the feel of the video. Its carefree, adventurous spirit made us instantly want to get out and travel, run, eat delicious food, and live life to the fullest. And we loved the inspiring quotes it shared like “Life is either a daring adventure or nothing at all” (Helen Keller), and “Do one thing every day that scares you” (Eleanor Roosevelt).
Ultimately, it made us think, this is worth sharing.
Surely you’ve seen it by now. If not, you must watch the 2:30 video put out by Nike and W+K Portland. The short video is a hilarious and romantic running story.
The video is sweeping social media. Runners and non-runners alike are all enjoying the comical video about two lovers running across the country to see each other.
While the couple begin their treks from the opposite sides of the country they begin to sing an adorable and funny song called, “I Would Run To You.” The lovers are played by Rosie Huntington-Whiteley and skateboarder Theotis Beasley. The video is an ad for the Nike Free Run+ 3 shoes, which our woman wears as she easily heads out for her voyage. Throughout the video the love song gets sillier and sillier as our man can’t handle the pace and becomes ill, even to the point of being scooped up by paramedics. Meanwhile, our Nike Free runner continues effortlessly as she sings and runs with ease.
There was a time when the only option one had for tracking their activity was a pedometer- a simple machine that clicked over a number after it sensed a step. Those days are long gone. There are many tracking devices on the market and Nike just introduced the latest and greatest this week.
The Nike+ FuelBand was just introduced. It’s a sleek personal accelerometer that measures activity in what Nike calls “Fuel” units. Every motion from walking to breakdancing is tracked by the band and contributes to a daily tally of “fuel” you’ve consumed.
The band contains two arrays of LED lights. The first horizontal strip of lights measures the users progress turning from red to green as the goal is met. The second array is white and serves as a display screen to light up “steps,” “cals” (calories) or “fuel.” These are the categories the FuelBand tracks. The user links the band with a computer to initially set daily goals and then they can track and chart their progress as they move through out their days. The band also pairs via bluetooth to a smartphone app so the user can monitor their progress on-the-go. Read Full Post >
I grew up as the daughter of a runner. I’ve been familiar with the sport since I was tiny. However, I never expected satellites and cell phones to become common tools of the trade. My dad had to make sure his wrist watch was fastened and his running shoeswere laced before he left for a run. I have to make sure I’ve acquired a satellite signal before I can leave the driveway.
So, I guess it’s safe to say that times have changed. I think they’ve changed for the better though.
With the introduction of smart phones and phone applications, today’s runner can be much more informed. We can literally see our progress, be able to confidently and wisely go for our first run, learn to run faster, and receive coaching all from our little handheld device. There are a plethora of running and fitness applications available. These are just some of the favorites among users.