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The Future of Wearable Tech Lies in Smart Clothing

Athos Gear

Wearable fitness trackers are excellent, and depending on the one you choose, you’ll enjoy features like calorie, step, and sleep tracking, heart rate monitoring, and more. They’re selling like hotcakes, with every company who could claim a remote link to the technology pushing their own version.

But what if there was a better way?

What if there was more accuracy? More precision? Something that didn’t rely heavily on estimations and algorithms? Something that was specific to each of your two arms, two legs, and everything in between?

That’s exactly what Silicon Valley start-up Athos is currently creating.

While not scheduled to ship to the masses until Spring 2015, Athos is creating a workout clothing line. Shirts and pants with the core technology sewn (quite literally) right into the fabric. And yes, they’re even machine washable. You can wear them and them alone, or under other workout clothing if you prefer.

What Does This Mean for Me?

There are three components that make up the Athos system: Athos Gear, the clothing you wear; Athos Core, a Bluetooth module that keeps track of all your workout data; and the smartphone app. All three components are required.
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The Only Fitness Tracker Review Guide You Need for Holiday Shopping

2014 Fitness Tracker Review Guide

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These are the top wearable fitness trackers you should consider using to monitor your fitness goals. Last year’s 2013 Fitness Tracker Review Guide was a huge hit, so we’re doing it again with the new 2014 models. Several bands have gotten bumps in battery life, there are new and improved features across the board, and some new players to consider.

BUDGET CONSCIOUS

The two notable entries are aimed squarely at the budget-minded among us, with price points both under $60. They don’t pack all the high-tech bells and whistles of their more expensive siblings, but for many, they get the job done and serve as a reminder to be more active.

For a modest $50, you’ll find the Jawbone UP Move, which clips onto your shirt, pants, blouse, or purse. It’s a pedometer, first and foremost, and via the free iPhone or Android apps, also helps you keep track of calories consumed and calories burned.

The $60 Fitbit Zip competes head-on here, but is also waterproof up to 30 feet.
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Nike+ Running is the App that Loves You Back: Why the Cheers from the Sidelines, and Facebook, Actually Matter

interactive apps nike

Talk to anyone who’s ever run a marathon, a 5K, or any of the other Ks and they will tell you the best motivation is the crowd on the sidelines. The applause, and shouts of “come on, you can do it” are sometimes all the push they need to hoof it another mile.

Now, thanks to apps like Nike+ Running that sync with Facebook, runners can experience the same race-day rush during their daily trek through the neighborhood or park.

Angela VanBuskirk is an avid runner who participates in several races per year. She competes because they make her feel strong, alive, and also, she admits to being a medal hoarder – the bigger the better. The best thing by far, she says, are the cheering crowds.

“It’s a thing where your body is working so, so hard,” VanBuskirk explained. “You push harder than you ever knew you could and then seeing that finish line, hearing people who have never met screaming ‘YOU GOT THIS! GO! FINISH STRONG!’ It’s better than anything.”

“Out of nowhere you will hear the roar of a crowd, then another, it’s friggin awesome.” 

She was introduced to the Nike+ Running app by her buddies in the Ozark Mountain Ridge Running Club. It offers the option to sync with your Facebook account and each time you run, the following message is delivered to your followers: Angela is out on a run with Nike -Send me cheers along the way by liking or commenting on this post.

Angela says it was a surreal but wonderful experience to hear the applause and cheering noises through her ear buds as each like and comment came in.


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Apple’s Health App Confirmed; to Sync with Nike+, Mayo Clinic, and More

Apple HealthKit Screenshot

Remember a few months ago when we speculated about the release of a new Apple product for tracking all things health? This month, Apple Insider confirms its upcoming release.

HealthKit and its related app, simply named “Health,” will collect and store a variety of personal health data. Apple’s Senior Vice President Craig Federighi “took the wraps” off Apple’s response to the growing trend of tech-based health tracking devices. “Health” is an app that can track and store steps taken, blood pressure, blood sugar (key for diabetics!), quantity of sleep, and many other metrics.

One of Apple’s first partners on the project is Nike and their digital interface Nike+, who previously quantified activity through their own NikeFuel and the FuelBand–their response to the FitBit.

The Only Fitness Tracker Review Guide You Need
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Soccer Stars and their Out of This World Endorsement Deals

The World Cup is in full swing, so what better time to talk soccer? In the U.S., football and basketball players are everywhere—in commercials and on clothing and other merchandise—but what about soccer stars? Although soccer is still not the number one sport in America, it is top dog in much of the world which means soccer stars rake in the big bucks with endorsement deals. Here, 5 of the most well known soccer players who get paid to endorse products. 

 

david beckham

David Beckham
Beckham is arguably the most famous soccer player out there, even after retirement, so it’s no wonder that he was paid something like 150 million dollars to endorse Adidas. And he looked so good doing it.

Beckham has also endorsed Motorola, Pepsi, and Gillette, among other brands.

 

Clint Dempsey

Clint Dempsey

Playing for the Seattle (my hometown!) Sounders, Dempsey is one of the hottest names in soccer today. Dempsey’s most interesting endorsement is with Modelo Especial—athletes do not often associate with alcohol partners!
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