Tag Archives: nike

The Future of Wearable Tech Lies in Smart Clothing

Athos Gear

Wearable fitness trackers are excellent, and depending on the one you choose, you’ll enjoy features like calorie, step, and sleep tracking, heart rate monitoring, and more. They’re selling like hotcakes, with every company who could claim a remote link to the technology pushing their own version.

But what if there was a better way?

What if there was more accuracy? More precision? Something that didn’t rely heavily on estimations and algorithms? Something that was specific to each of your two arms, two legs, and everything in between?

That’s exactly what Silicon Valley start-up Athos is currently creating.

While not scheduled to ship to the masses until Spring 2015, Athos is creating a workout clothing line. Shirts and pants with the core technology sewn (quite literally) right into the fabric. And yes, they’re even machine washable. You can wear them and them alone, or under other workout clothing if you prefer.

What Does This Mean for Me?

There are three components that make up the Athos system: Athos Gear, the clothing you wear; Athos Core, a Bluetooth module that keeps track of all your workout data; and the smartphone app. All three components are required. (more…)

The Only Fitness Tracker Review Guide You Need

2014 Fitness Tracker Review Guide

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These are the top wearable fitness trackers you should consider using to monitor your fitness goals. Last year’s 2013 Fitness Tracker Review Guide was a huge hit, so we’re doing it again with the new 2014 models. Several bands have gotten bumps in battery life, there are new and improved features across the board, and some new players to consider.

BUDGET CONSCIOUS

The two notable entries are aimed squarely at the budget-minded among us, with price points both under $60. They don’t pack all the high-tech bells and whistles of their more expensive siblings, but for many, they get the job done and serve as a reminder to be more active.

For a modest $50, you’ll find the Jawbone UP Move, which clips onto your shirt, pants, blouse, or purse. It’s a pedometer, first and foremost, and via the free iPhone or Android apps, also helps you keep track of calories consumed and calories burned.

The $60 Fitbit Zip competes head-on here, but is also waterproof up to 30 feet. (more…)

Nike+ Running is the App that Loves You Back: Why the Cheers from the Sidelines, and Facebook, Actually Matter

interactive apps nike

Talk to anyone who’s ever run a marathon, a 5K, or any of the other Ks and they will tell you the best motivation is the crowd on the sidelines. The applause, and shouts of “come on, you can do it” are sometimes all the push they need to hoof it another mile.

Now, thanks to apps like Nike+ Running that sync with Facebook, runners can experience the same race-day rush during their daily trek through the neighborhood or park.

Angela VanBuskirk is an avid runner who participates in several races per year. She competes because they make her feel strong, alive, and also, she admits to being a medal hoarder – the bigger the better. The best thing by far, she says, are the cheering crowds.

“It’s a thing where your body is working so, so hard,” VanBuskirk explained. “You push harder than you ever knew you could and then seeing that finish line, hearing people who have never met screaming ‘YOU GOT THIS! GO! FINISH STRONG!’ It’s better than anything.”

“Out of nowhere you will hear the roar of a crowd, then another, it’s friggin awesome.” 

She was introduced to the Nike+ Running app by her buddies in the Ozark Mountain Ridge Running Club. It offers the option to sync with your Facebook account and each time you run, the following message is delivered to your followers: Angela is out on a run with Nike -Send me cheers along the way by liking or commenting on this post.

Angela says it was a surreal but wonderful experience to hear the applause and cheering noises through her ear buds as each like and comment came in.

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Apple’s Health App Confirmed; to Sync with Nike+, Mayo Clinic, and More

Apple HealthKit Screenshot

Remember a few months ago when we speculated about the release of a new Apple product for tracking all things health? This month, Apple Insider confirms its upcoming release.

HealthKit and its related app, simply named “Health,” will collect and store a variety of personal health data. Apple’s Senior Vice President Craig Federighi “took the wraps” off Apple’s response to the growing trend of tech-based health tracking devices. “Health” is an app that can track and store steps taken, blood pressure, blood sugar (key for diabetics!), quantity of sleep, and many other metrics.

One of Apple’s first partners on the project is Nike and their digital interface Nike+, who previously quantified activity through their own NikeFuel and the FuelBand–their response to the FitBit.

The Only Fitness Tracker Review Guide You Need (more…)

Soccer Stars and their Out of This World Endorsement Deals

The World Cup is in full swing, so what better time to talk soccer? In the U.S., football and basketball players are everywhere—in commercials and on clothing and other merchandise—but what about soccer stars? Although soccer is still not the number one sport in America, it is top dog in much of the world which means soccer stars rake in the big bucks with endorsement deals. Here, 5 of the most well known soccer players who get paid to endorse products. 

 

david beckham

David Beckham
Beckham is arguably the most famous soccer player out there, even after retirement, so it’s no wonder that he was paid something like 150 million dollars to endorse Adidas. And he looked so good doing it.

Beckham has also endorsed Motorola, Pepsi, and Gillette, among other brands.

 

Clint Dempsey

Clint Dempsey

Playing for the Seattle (my hometown!) Sounders, Dempsey is one of the hottest names in soccer today. Dempsey’s most interesting endorsement is with Modelo Especial—athletes do not often associate with alcohol partners! (more…)

The Only Fitness Tracker Review Guide You Need for 2013

2014 Fitness Tracker Review Guide Available Now!

Within the last few years, the market for wearable computers has exploded. Today, we’re looking at five such devices that help you monitor your physical activity, stay in shape, keep track of your sleeping patterns, and go everywhere you go. You see, the best innovations are those that are exceedingly simple to use and assume a natural place in your life.

I looked at the latest and greatest fitness gadgets for this post: the Fitbit Force, the BodyBugg LINK, the Jawbone UP, the Nike FuelBand SE, and the Ssmart Dynamo. By and large, they do many of the same things, so how do you decide which one is right for you? Here are ten key features about each to help you decide which fits your lifestyle.

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A few key takeaways from the data I gathered.

The Nike FuelBand SE has the longest battery life. If you’re on the go more than you’re at home, this is something to consider. With the FuelBand, you can expect 12 days between charges.

If you already use a smartphone app to track your fitness or food intake, you’ll want one that plays nicely with your favorite app. The Fitbit Force, BodyBugg LINK, and Jawbone UP are the three models to look at for this.

All models have a pedometer function to track your steps throughout the day. And all models, except the FuelBand, include sleep monitoring and calorie tracking. (more…)

Just Do the Nike Training Club for a Challenging, Safe, and Fun Workout

Nike is an obvious leader in the sports industry, running the game from shoes and apparel to tech gadgets and major league sponsorships. Now they are not only dressing you in the gym, they’re meeting you there with Nike Training Club. In addition to being an app available on Google Play and Apple’s App Store, Nike Training Club, or NTC, is a group fitness class featured in a variety of universities and gyms across the US, with one of the biggest gyms being 24 Hour Fitness.

nike training club
Nike’s idea for the class is amazing: Get a variety of trainers to put together a killer 45-minute routine with a variety of functional movements and athletic drills, using simple equipment to get everyone moving. Some of the tools employed are dumbbells ranging from 2 pounds up to 15 pounds, medicine balls, body weight, and common equipment used in any sports practice (e.g cones, small hurdles, and agility ladders). The instructor uses all of these elements together to come up with a unique exercise experience.

The quality of the class, while founded on Nike’s principles, will vary by trainer. Nike only wants its name to deliver the best of the best and they constantly send in representatives at random for quality control, but still, some instructors unfortunately fall under the radar.

I’ve experienced one great class where the instructor gave simple modifications to accommodate those who needed them, but were still able to work the same muscle groups targeted in the original programming. When I checked back later that week, I was greeted with new choreography to match the same high intensity I experienced the first time around. (more…)

Let’s Run Down to the Bar – Urban Running Crews Gain in Popularity

Some runners roll out of bed at sunrise and take off down a well-worn path before returning home to drink a power smoothie and then start their day. Others run through questionable neighborhoods at night and then stop at a bar for margaritas afterward. The latter describes an emerging urban running trend, but don’t you dare call them a club, they’re a crew.

While running clubs have been around for years and have chapters in every major US city, running crews are starting to gain in popularity. Larger groups including the New York-based NYC Bridge Runners, Orchard Street Runners and Isla de Corredores, offer people the chance to break away from the norm. The major difference between a running club and a crew has more to do with attitude than time of day. Urban crews tend to be off the beaten path, literally. They race across bridges and cover terrain not typically traveled by the casual runner before winding down at a club or burger dive.

(more…)

6 Apps You Must Download for Better Health in 2013

With the advancements in technology it seems like people have to do less and less work everyday. Sometimes, the scenes from Wall-E don’t seem so farfetched because everything we want or need has, or will, come to us so easily with the help of technology. The good news is that some of these advancements actually lend themselves to a healthier lifestyle. Some of them, like our favorite apps for the new year, will still make you work for it.

The iTunes store offers a seemingly endless bounty of apps that can help and guide people to live and manage their diets and fitness regimens. But to make your search a little easier, we narrowed down just six apps that we think will impact your fitness and diet routine if you’re still up for a little hard work!

1. Juice

Juice is a fun app to help you connect the dots between your daily habits and personal energy levels. Use Juice for seven days, record daily energy levels, then start making connections between sleep, nutrition, and exercise. Juice gives a personalized assessment with tips for feeling more energized. The more you use the app the more you learn about yourself and become more familiar with your body. You can also record other daily habits by adding categories like stress, life balance, and mood. Ditch the energy drinks and download Juice instead! Cost: Free

 

2. AthleteInMe.com- Exercise Calorie Converter

This is one of the top grossing health and fitness apps on iTunes, and it helps you learn what types of physical activity you need to do to burn off a meal. The app emphasizes fast food meals and can help settle that should you/shouldn’t you debate. Athlete In Me will show just how many miles it takes to burn off a Big Mac. Download the app to see if it’s worth it. Cost: $2.99 (more…)

9 Worst Obesity Prevention Ads of 2012

As a consumer, you are subjected to around 5,000 advertisements every day, according to the New York Times. Without ads, businesses and organizations would have no way to promote their products, services, and ideas. With that much noise, ads continue to reach a point where they’ll cross any boundary just to be seen, heard, and stand out, and we see that especially where ads for obesity prevention and weight management are concerned.

We compiled the worst obesity prevention ads of 2012. Taking a look at the ads, we asked ourselves, why would these messages ever come to market? And, what would make companies want to advertise their ideas or products in such tasteless, thoughtless ways? The state of Georgia and Active Life Movement are two ads we’ll feature that really missed the mark. However, there is one ad that took the number one spot as the best obesity prevention ad, and that belongs to Nike.

The Worst Obesity Prevention Ads of 2012

The “Stop Child Obesity” ads in Georgia may have done one thing the organization wanted it to, and that was get attention. However, the attention was more backlash than action. The series of ads and billboards were targeted toward parents, but they made the mistake of putting photos of children on the billboards along with messages calling children out and making them feel ashamed for being overweight, also known as fat shaming. With tag lines like “Being fat takes the fun out of being a kid,” the ads created no value for the consumer and the message was read as if you are overweight then you should be ashamed of your weight. Although the ads were never intended to hurt or offend people, it did in such a way that the boards were removed. (more…)