Diet companies have a recent history of corralling celebrities into being their spokespeople, but is this the best marketing strategy? People who see a celebrity as a diet spokesperson believe that they “know” the person who is losing weight right in front of them. So what happens when this known person gains the weight back?
We all remember Kirstie Alley‘s shining moment on Oprah as she danced around in her bathing suit after her weight loss on Jenny Craig. Jenny Craig gave her the boot when she gained her weight back and she was back on Oprah, this time with conservative dress and a solemn look on her face.
“She dropped, like, 20 pounds in the first three months. Then she, I mean, she had to go off of it. There’s no question. She might have eaten the meals, but she ate the meals with a lot of other stuff. She started a cheesecake company.” Zalmi Duchman, chief executive for Fresh Diets, said.
One of the most popular diet programs available for women, Jenny Craig has a fierce and loyal following. With more than 640 centers around the world and amazingly delicious pre-packaged meals, it’s not hard to see why so many women love the Jenny Craig system.
With its focus on food, body and mind, Jenny Craig is a well-rounded weight loss program that offers the training and support you need to achieve your weight loss goals. Its varied programs and pre-packaged meals and snacks offers the convenience of healthy eating in combination with a personalized plan that fits your lifestyle.
But, without a doubt, one of the most effective elements to the Jenny Craig system would have to be the selection of their spokeswomen. Typically a woman who is in need of weight loss, she puts a human face on the program and inspires the members of the program to work hard and get the results that they want. Let’s take a look at some of the most popular and recent choices for Jenny Craig spokeswomen. (more…)
The actress, who is known for her roles on Lifetime’s Rita Rocks, the sketch comedy series, MADtv and other sitcoms like Scrubs and The King of Queens, is determined to lose the 35 pounds she gained while pregnant with her second son. The actress gave birth six weeks ago and will spend the next few months working hard on the Jenny Craig food and exercise plan to lose the baby weight she put on her petite 5′ 5″ frame.
“You spend a year of your life eating what you want and enjoying letting the baby have what it feels like having — and I’[ve] lost track of what I’m supposed to be doing that’s right,” Sullivan tells People magazine. (more…)