I’m in New York City on business for a few days this week. Somehow all of my meetings worked out to be staggered perfectly around each meal time on a single day. It was positively gorgeous outside, so I walked about 60 blocks throughout lower Manhattan to get to each meeting. My second-to-last meeting was with the nice folks from Chobani and it timed out perfectly for a post-lunch dessert / mid-day snack.
“A first-of-its-kind Mediterranean yogurt bar in NYC’s SoHo neighborhood- this is @chobani like you’ve never had it before,” is how the @ChobaniSoHo Twitter page describes itself. It’s dead on. I was invited to meet the Chobani team at their six-week-old yogurt bar. I’m a total Chobani fanboy; a significant part of my grocery budget goes to their Greek yogurt. So of course I’ll meet you there!
The shop is nestled on the corner of a likable street in SoHo, just a few blocks from the brand’s NYC office. It’s got all the allure of most fro-yo shops, except this isn’t frozen. Barely. They say they keep the yogurt chilled to about 34 degrees, where grocery stores only manage about 41 degrees.
Since we eat with our eyes, the bright LED board displaying their ten menu options pulled me and my appetite in. Even with a simple menu, it was not simple to make a choice. Finally, I committed to the Pistachio + Chocolate. The brand’s tagline is not a lie… this was nothing but good. Frankly, nothing but amazing and truly indulgent.
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