Show of hands, how many of you start the day by turning on your coffee maker? Now while I can’t actually see any of you holding your hands up, I think it’s pretty safe to assume most of you are. Making that first cup of coffee is natural, but what if instead of coffee when you turned on your coffee maker, you got your daily servings of vitamins and minerals?
That’s the idea scientists at Nestle have come up with. The serving of vitamins and minerals would be formulated to your daily needs; to be sure you didn’t get too much or too little of the good things your body needs to function.
It may sound too much like science fiction to be true, but Shape Magazine reported that Nestle’s Institute of Health Sciences is working on the project, which has the code name “Iron Man.”
Nestle is selling its diet business Jenny Craig, and is said to be in talks with a small group of potential buyers. Last week, top executives from the Swiss food company announced they were looking to trim some of its underperforming businesses. According to sources familiar with the matter, Jenny Craig is on that list.
The Associated Press reported that the issue involves the ingredient calcium carbonate. Nestle stated that their ingredient supplier, Omya Inc., was the source of the possible contamination. The recall only affects the dry powder, not the ready made drinks.
The containers that have been affected are the 10.9, 21.8, and 40.7 ounce canisters. They all have the “best if sold by” date of October 2014. Consumers are urged to cease use and can return the item to the place of purchase for a full refund. Consumers may also contact Nestle Consumer Services.
There have been no reports of illness at this time. Salmonella poisoning symptoms can include diarrhea, abdominal cramping, and fevers. The elderly, infants, and pregnant women are at higher risk of severe symptoms.
Calcium carbonate, the ingredient that caused the recall, is added to many foods as either a preservative or a source of added calcium. According to their website, Nesquik states that it is fortified with added calcium to help build strong bones. Apparently this is why the ingredient is included in this product. (more…)
You know advertising is a big deal when there’s such a thing as Advertising Week in the U.S. While few consumers took note, the event is happening this week in New York with the goal of identifying how brands sold by marketers can produce better business results.
A study released yesterday identified which brands are the most powerful and how they’re getting it right. Additionally, the study pointed out the problems of brands whose value is on the decline.
As reported by Yahoo Finance, the study is the 13th annual Best Global Brands report from Interbrand – an Omnicon Group-owned brand consulting company. The result of the study was a ranking of the top 100 most valuable brands based on measures such as financial performance, how the brand influences consumer choices, and its ability to boost its parent company’s earnings.
The best global brands of 2012 include 1) Coca-Cola, 2) Apple, 3) IBM, 4) Google and 5) Microsoft. Ferrari and Gap round out the list in slots 99 and 100, respectively.
Of the ranking, Christine Fruecthe, president and chief executive at Colle and McVoy advertising agency, believes companies should take note as to what works and what doesn’t when it comes to marketing and advertising their brand. “When we put together advertising programs, we’re constantly keeping in mind how to add shareholder value,” she said during the Advertising Week panel on Monday. “We want to have a tangible impact on the client’s business or service.”
As an example of their work, Colle and McVoy pointed to their client Caribou Coffee Company whose share value has risen from $1.17 to $18 since beginning work with the agency. The message here? Advertising is powerful, and when done well, it works.
Coca-Cola knows this. The soda company was ranked number one again for the 13th consecutive year. Its estimated brand value? $77.8 billion, up 8 percent from the 2011 report. Coca-Cola executive vice president and chief marketing commercial officer Joseph Tripodi believes this success is due to effective ads, which he suspects will help Coca-Cola increase its revenue from $95 billion in 2008 to $200 billion in 2020. (more…)
Yesterday, the Federal Trade Commission (FTC) said that Nestlé ads for Boost Kid Essentials are misleading and that the company had agreed to drop them. Officials are cracking down on supermarket nutrition gimmicks, particularly ones created specifically for children. “Parents want to do right by their kids,” said David Vladeck, Director of the FTC’s Bureau of Consumer Protection. “The FTC is helping them by monitoring ads and stopping those that are deceptive.” (more…)