I’ve often joked that the only reason baked chips are listed as healthier than their traditional counterparts is because you get less product per bag. Apparently, my jokes weren’t too far from the truth.
We’ve discovered that Baked Cheetos in particular actually have 70 more calories than their crunchy counterparts. It’s an excellent example of how “positive” branding can make a consumer assume a product is healthy, even when it isn’t.
This is what’s known as a health halo. It’s the perception that one thing is healthy or has healthy qualities because something with similar qualities is healthy. Using the Cheetos example; we know baked foods are usually healthier than fried foods, so when consumers see the word “baked” on a label, they assume the product is better for them.
Health halos aren’t limited to Cheetos. You don’t have to search the grocery shelves too hard to find other foods getting more glory than they deserve.
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We’re just hours away from the weekend! So that means it’s time for a dose of healthy news from DIR and our friends. This week’s headlines include a story about major organic companies funding against GMO labeling, a lunch lady told to stop making healthier food, and caramel apple-inspired recipes for fall.
Sarah Palin’s Going Rogue by Writing a Diet and Fitness Book
If you can’t get enough of Sarah Palin then you’ll want to pick up her diet and fitness book when (and if) it is for sale, which she announced is in the works. It will be interesting to read and hear about the things in her book because the former Alaskan governor once bashed the idea of serving healthy snacks in schools. Do you think people will take the book seriously? Tell us what you think!
Paul Ryan Would Leave Joe Biden in the Dust if Politics Was Gym Class
Thursday’s presidential debate probably left some questions relating to America’s future answered and others unanswered. So we were questioning who would win the election depending on who has the best physical fitness and personal diet? Take a look at Congressman Paul Ryan’s and Vice President Joe Biden’s fitness routine and diet habits and tell us what you think!
Major Organic Brands, Like Kashi and Naked, Funding Anti-GMO Labeling Campaigns
The vote for California’s Prop 37 is next month and if it is passed it will radically change the processed food industry. Many Californians and organic brands like Clif Bar, Annie’s and Uncle Matt’s are in favor of Prop 37. However, other organic brands like Kashi, Naked, and Silk are donating thousands-to-millions of dollars to fund anti-GMO labeling campaigns. Do you think the organic companies shouldn’t be donating against GMO labeling and practice what they preach?
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St. Patrick’s Day is fast approaching, and the holiday brings to mind all things green. One of the best ways to get into the spirit is with green food and drink. Rather than adding food coloring to your milk – tried and true, been there, done that and need to move to something more fun – why not try some of these great green drink options? Beware that some are better for you than others, but all are green!
Green Tea – Packed full of flavonoids, green tea is known to have fat burning properties and has been enjoyed in China and Japan for years.
McDonald’s Shamrock Shake – This cult favorite has an enormous following, as is evidenced by a website devoted to “Shamrock Shake sightings”. The shake may be tasty, but it is nutritionally a disaster, with 550 calories in one 16 ounce serving. 13 grams of fat and 96 grams of carbs means you’ve blown your diet in just one drink.
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