Last week we reminded you of the gastronomic list of junk food marketing that’s about to burn our eyes on Sunday. Super Bowl commercials are traditionally made of potato chips, beer, soda, and pizza – the makings of a “proper” football party. We were pleasantly surprised to see Oikos Greek Yogurt make their Super Bowl debut, and deemed them Healthiest Super Bowl Ad. Now, it seems, we’ve got a runner-up in Belvita.

Belvita Breakfast Biscuits are a new packaged food from Nabisco, and they have a pretty amusing commercial running during the Super Bowl pre-game. You can watch it now. Then, read on to see why we aren’t throwing any flags on this new breakfast competitor.

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