When Thomas and his partner Noberto came to the U.S. from Europe, they were hungry for a cereal that tasted good and equally important was being good for then. They were amazed at the cereal options lining the shelves in the grocery stores, yet either found them unappealing in taste or the ingredients being used were low quality and unhealthy. Enter MojaMix. In 2008 their idea launched from the mixing and matching of whole grains, nuts, seeds, and fruits. All ingredients are sourced from local farmers and a majority of them are also fully organic.
When I spoke with Thomas I asked him what he felt was a big differentiator for MojaMix and he immediately said variety. Even at a Whole Foods where you can create your own granola mixes you don’t have all the options MojaMix offers with goji berries, hemp seeds and cacao nibs as just some of the examples of their extensive offering. (more…)