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Different “Before” and “After” Models Flaunted by Weight-Loss Clinic

Models Pose as before and after

Image Via AdWeek

A number of weight-loss scams have hired naturally thin models to portray the “after” results of their diets, but usually companies would like you to think that the “before” and “after” pictures are of the same person. The Kimkins diet notoriously fabricated not only before and after images, but testimonials as well.

The Estonian weight-loss clinic VIP Medicum isn’t concerned with authenticity in their recent campaign. They’ve hired two different women, one slim and one plump, to pose as the “before” and “after” examples of their weight-loss program. The two women are sent out to give away VIP Medicum pamphlets at events. The concept was created by ambient ad specialists at van der Buzz.

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Computer Programmer Becomes a Male Model after 60 Pound Weight Loss

stefan pintoThe week of June 15 is Men’s Health Week at, just in time to celebrate the special men in your life. Stefan Pinto joins as a Men’s Health guest blogger. Stefan is a fitness model who was was once 60 pounds overweight. His motivation to lose weight manifested by doing something different and persevering through informed dieting and exercise. Stefan Pinto advocates weight loss with a combination of proper nutrition and effective, daily exercise. Read his weight loss story, “Whole Foods Changed My Life.”

In 2001, I weighed close to 250 pounds, that’s a size 38 waist. The odd thing was, I didn’t know I was overweight and buying new clothes was a luxury I happily indulged in. Working as a web designer for the now defunct Merrill Lynch easily supported the mundane weekend habit of shopping mall excursions.
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