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Betsey Johnson Uses “Real” Women on Runway

Best of Betsey Fall 2011Designer Betsey Johnson is known for her bold party dresses featuring bright patterns and lots of retro flair. Although her garments are flights of fancy, Johnson brought a down-to-earth outlook to NYC’s fashion week with a new collection of affordable apparel worn by girls of every body type.

The non-professional models are “real girls that we employ, with all kinds of body types: tall, short, wide, slim,” Johnson told Luxist. “So it’s going to be a lot of fun and very exciting.”

The show appropriately landed on Valentine’s Day, and began with the Fall 2011 Betsey Johnson collection worn by the tall, thin models who are ubiquitous at fashion week. The show’s twist came with the introduction of the Best of Betsey collection, which will include items as low as $30. The volume collection was shown on 50 employees, including store managers, regional managers, design assistants, stylists, the knitwear designer, and even the VP of Retail Operations.


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Irina Shayk’s Swimsuit Diet and Workout

Sports illustarted Swinsuit 2011 CoverThe 2011 cover girl for the Sports Illustrated swimsuit edition has quite a healthy attitude towards eating and working out, perhaps a surprise to many. “I work out four or five times a week with my trainer,” says Shayk, “not because I want to be skinny, but because it just makes me feel good to start my day with a workout.” The Russian model says she feels comfortable at the gym, and enjoys physical activity. “I love to work out!”

Shayk enjoys traditional Russian dishes, which remind her of home. “My favorite meal is pelmeni,” she says. “It’s like dumplings with a meat. I miss all sorts of food from my home country. But every weekend I try to go the Russian supermarket and get something or cook it at home.”


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French Model Who Campaigned Against Anorexia Dies at 28

Anti-Anorexia PosterUPDATE [1/21/11]: Isabelle Caro’s mother, Marie, took her own life after being consumed by feelings of guilt following her daughter’s death. Isabelle was hospitalized for severe dehydration. “‘[Marie] felt guilty for having put my daughter in the Bichat Hospital,” said Isabelle’s step-father Christian. “My daughter did not want to go to that hospital.” (Via The Daily Mail.)

The French model Isabelle Caro, who was featured in a provocative anti-anorexia campaign in 2007, died at the age of 28 last month after a two-week hospitalization. The model and activist entered a French hospital after returning from Tokyo, Japan, where she had suffered from acute respiratory disease. However, the cause of her death is on November 17th is unknown. Her family did not report her death to the media until December 29th.

According to CNN, Caro suffered from severe anorexia from the age of 12. She was  first hospitalized because of the disorder at the age of 20, and at its worst reportedly weighed only 55 pounds. Although she came to campaign aggressively against the “worship of thinness,” it does not appear that she ever recovered from her eating disorder or regained her full health. She published an autobiography called The Little Girl Who Did Not Want to Get Fat, in 2008 and appeared on several TV shows to discuss her struggles. Caro was interviewed by Anna Richardson for Channel 4′s special Supersize vs. Superkinny and also appears on The Price of Beauty.


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Victoria’s Secret Model Reveals Her Diet

Victoria's Secret ModelSupermodel Adriana Lima starts preparing for the annual Victoria’s Secret fashion show six weeks in advance. She works out for two hours a day, six days a week. Lima says she prefers boxing, jumping rope and isometric exercises that don’t require equipment. “I don’t lift weights, I don’t like machines. Everything I do is with my body weight,” she said. Lima keeps a positive attitude about working out. “Every day’s a challenge, every day you’re stepping out and learning something new. So it’s wonderful, I like it a lot. It’s very intense, but I like it.” She feels that working out helps her body cleanse itself of toxins.

Lima also shifts her diet, cutting back on carbs and upping the protein for three weeks before the runway show. “I’m doing a combination of different protein shakes — it’s called Metagenics,” said the model. “Also, I only can eat green vegetables, everything grilled or steamed, or four ounces of any type of protein. And usually that’s what I have for lunch and dinner, and every three hours in between I have a protein shake or cereal bar.”


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Different “Before” and “After” Models Flaunted by Weight-Loss Clinic

Models Pose as before and after

Image Via AdWeek

A number of weight-loss scams have hired naturally thin models to portray the “after” results of their diets, but usually companies would like you to think that the “before” and “after” pictures are of the same person. The Kimkins diet notoriously fabricated not only before and after images, but testimonials as well.

The Estonian weight-loss clinic VIP Medicum isn’t concerned with authenticity in their recent campaign. They’ve hired two different women, one slim and one plump, to pose as the “before” and “after” examples of their weight-loss program. The two women are sent out to give away VIP Medicum pamphlets at events. The concept was created by ambient ad specialists at van der Buzz.


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