Surely you’ve seen it by now. If not, you must watch the 2:30 video put out by Nike and W+K Portland. The short video is a hilarious and romantic running story.
The video is sweeping social media. Runners and non-runners alike are all enjoying the comical video about two lovers running across the country to see each other.
While the couple begin their treks from the opposite sides of the country they begin to sing an adorable and funny song called, “I Would Run To You.” The lovers are played by Rosie Huntington-Whiteley and skateboarder Theotis Beasley. The video is an ad for the Nike Free Run+ 3 shoes, which our woman wears as she easily heads out for her voyage. Throughout the video the love song gets sillier and sillier as our man can’t handle the pace and becomes ill, even to the point of being scooped up by paramedics. Meanwhile, our Nike Free runner continues effortlessly as she sings and runs with ease.
Adidas recently introduced a new minimal shoe called the Adipure Trainer. At first glance it may appear that they are jumping on the minimalist performance shoe bandwagon (yes, such a thing exists) but after taking a closer look, the Adipure Trainer is marketing their shoe for a whole other, and possibly wiser purpose.
The Adipure Trainer is just that, a trainer. It is the first barefoot training shoe designed specifically for the gym. Adidas does not call this a performance shoe, they are promoting it as a way to build strength and harness the body’s natural bio-mechanics. These are the elements that the other minimalist shoes promote as well. However, our feet need time to build up strength before we take them out of a stable shoe and take off for a run. This is why many people are getting hurt in minimal shoes, they are performing in them without proper preparation and their unadapted feet and body are suffering.
The Adipure is designed to take those gradual steps in training the body. The Adipure Trainer activates and strengthens muscles, builds balance and promotes dexterity. The shoes have independent toe separations and a quarter-inch profile. They are designed so that the foot can be close to the ground for optimal speed, balance, and agility during a conditioning workout. The shoe is supposed to mimic the foot and create a natural feeling that will still protect the skin and provide traction.