Lactose intolerant consumers can still enjoy milk and limited dairy consumption, regardless of what they may have thought in the past. This is the takeaway from the live webinar this afternoon sponsored by the National Dairy Council, hosted by Jennifer Goodrich, senior analyst at the Hartman Group and Robin Plotkin, registered dietician and nutrition communications consultant. The one-hour session discussed lactose intolerance perceptions from the public and ways to bridge the communications gap between patients and health professionals.
The National Dairy Council contends that even with a diagnosis of lactose intolerance, up to 12 grams of lactose may still be comfortably consumed in a day without triggering gastrointestinal distress. Twelve grams doesn’t sound like much, but it’s actually the combined equivalent of one-half cup ice cream, half cup Greek yogurt, half cup cottage cheese, and an ounce of hard cheese.
The confusion surrounding lactose intolerance was the focal point of the discussion. According to a study conducted by the Hartman Group in 2012, consumers were not only self-diagnosing their condition, they were also stymied by milk substitution choices. “Dairy sensitive consumers don’t want to be full time detectives,” explained analyst Jennifer Goodrich. “They want it to work for their stomach, taste good, be relatively low in calories, low cost and have some nutritional benefit.”
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