Medifast customers joined in celebrating a new “holiday” on May 1 called “5&1 day” in honor of the continued success of its popular 5&1 meal plan. The holiday came at an opportune time for the diet company, which also launched a series of new additions to the My Medifast community page – a section of the website dedicated to customer support.
Medifast’s executive vice president Brian Kagen told Diets In Review the idea for the holiday was inspired by Medifast’s primary 5&1 diet program. Customers on the 5&1 plan enjoy five Medifast Meals and 1 Lean and Green Meal of their choice. “We were celebrating the success of our clients and looking at the calendar and it was 5-1,” he said. “It seemed like a great opportunity to celebrate the wonderful experiences our clients have had.” Read Full Post >
The first month of 2013 is already winding down. How is your New Year’s resolution going? If you’ve chosen a healthier lifestyle and have stuck to it, fantastic! But the odds are against most of us following through for any extended period of time.
To really find lasting change, we have to look deep inside ourselves. In the case of the first ever national advertising campaign from Medifast, three people did exactly that, and share the experience in an innovative video series that cleverly splices together conversations between their old unhealthy and new leaner selves.
If you are able to lose weight and be healthier, what if you could have a conversation with your former self?
While many big weight loss ad campaigns are attached to celebrity endorsements, this one metaphorically turns the spotlight around on “we the people” to see how we can find inspiration within ourselves. Medifast’s “Become Yourself” series includes the stories of Kimberley Vandlen, Tina Shelley, and Joseph Garcia. Read Full Post >
Consumer Reports just released their top diets of 2012. They reached out to 9,000 of their subscribers to get honest, real-life feedback about some of the most popular diets on the market. This comes a couple of weeks after we compiled our fifth annual Most Popular Diets of the Year list, featuring 25 brands and products that our readers favored most in 2012. There are some strong similarities and also some big differences between the two lists.
When it comes to commercial diets, Weight Watchers ranks number one on both lists. It seems, according to the Consumer Reports feedback, that users like that there’s no specific food that has to be purchased, it’s just a matter of counting those PointsPlus values. Another diet high on both of our lists is Medifast. Those who replied to the Consumer Reports survey (of 9,000 readers) noted that they lost the most weight with Medifast than with any of the other diets. A few of the big names were ranked lower in the report; for instance, Nutrisystem, which ranked six on our list, and Jenny Craig, which did not rank for us, were not seen as fan favorites in this survey. It seems many are not big fans of the foods in these programs. Read Full Post >
Medifast Inc. reported last week that its chief financial officer Edward Powers plans to step down. Powers is resigning just six weeks after the company’s former CFO Brendan Connors stepped down on November 13, which analysts believe has greatly affected the company’s stocks.
As reported on December 26, Medifast’s stock shares have plummeted 13 percent to its lowest value in two years at just $25.50. The Wall Street Journal reports this makes the stock the worst performer in the Standard & Poor’s Composite 1500 index.
Powers promises to leave the company no later than January 4. According to reports his resignation from Medifast is for a desire to pursue other interests, namely to take a job in the construction-tool industry in the greater Baltimore area. Information on any further reasoning has not yet been released.
Even as we head in to the biggest season for weight loss brands, another diet company affected by recent stock exchange drops is HerbaLife. Read Full Post >
While Weight Watchers gave up the number one position in 2011 for the first time in our history, they reclaimed the top spot this year earning them the title of Most Popular Diet of 2012. As they are weeks away from celebrating their 50th anniversary, they announced Weight Watchers 360 to help people establish healthy, lasting habits right at the new year.
In a sort of diet tag, 17 Day Diet moved to number two, a more than respectable position for a series of weight loss books that has been hard at work since its debut in late 2010. This year 17 Day Diet expanded its value to its loyal followers with the publication of a cookbook and an anti-aging plan. One of only two brands that makes multiple appearances on the list, 17 Day Diet’s Meal Plan, facilitated by Bistro MD, landed at number 24 (down from number 3 in 2011).
For the first time in our list’s five-year history, acai doesn’t show up. It seems the heyday for this diet pill has run its course, but hasn’t taken the entire supplement industry down with it. Dr. Oz’s hyped promotion of raspberry ketones landed it at number 19 on the list, no doubt stealing a lot of thunder from acai.
Jillian Michaels is the only other brand that makes multiple appearances on our list, as she does every year. Her nearly five-year-old workout DVD 30 Day Shred took position 8, an improvement over last year’s number 10 ranking. Right after that is her Detox and Cleanse product, and anchoring the list at number 20, down from number 4 in 2011, is her Jillian Michaels Online subscription program. Her exit from both Biggest Loser and The Doctors in the past 18 months may have caused a slight decline, but her popularity is rarely wavering. In fact, America’s Toughest Trainer returns to NBC’s Biggest Loser for season 14 in January. We expect to see her on the list again next year.