McDonald’s isn’t usually one to make headlines for positive news, but that’s just what they’ve done this week. The company announced yesterday that it will commit to serving only certified-sustainable seafood at all of its locations, making it the first U.S. national restaurant chain to do so.
This, of course, is big news for sustainability advocates as McDonald’s is the one of the largest single buyers of fish in the U.S.
Consumers will notice the change not only in the company’s packaging, which will now include a blue ecolabel of the Marine Stewardship Council (MSC). But also in a marketing effort which will roll out as soon as the changes are official in early February. In addition to their famous Filet-O-Fish sandwich, McDonald’s will also launch a new product called Fish McBites, which will be made with MSC-certified, wild-caught Alaska pollock.
As reported by the Huffington Post, the MSC is an independent non-profit organization that sets standards for sustainable fishing based on the impacts a fishery has on its ecosystem, its fish stock health, and its fishery management system.
Read Full Post >