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Madonna Invests in Coconut Water

coconut waterMove over Gatorade and Vitamin Water. There is competition in the beverage case and the Material Girl is one of the first to hop on the newest hydration bandwagon of coconut water.

Coconut water is a wildly popular new drink that has recently hit stores all across the country like Whole Foods and other national grocery store chains.

The New York Post just reported that Madonna is investing $1.5 million in one of the largest coconut water manufacturers in the country, Vita Coco. Other celebrities like actor Matthew McConaughey and singer Anthony Kiedis of the Red Hot Chili Peppers are also rumored to soon be lending their cash to help make coconut water more mainstream.

And it’s no wonder. Coconut water is quick becoming a favorite among yoga practitioners, fitness enthusiasts and those just looking for a nutritious way to stay hydrated.


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In Defense of Food

Grab a copy of this week’s People Magazine. Not only will you get the dish on Matthew McConaughey impending fatherhood and fabulous shots of Katie Holmes wardrobe- but you can catch a glimpse at the new book “In Defense of Food: An Eater’s Manifesto.” Michael Pollan collects his research on nutrition and has a simple outlook on eating- “Eat food. Not too much.”

Quick take aways you can read about in People’s article-
- Hit the outside edge of the store where where produce, meat and dairy reside.
- Skip the processed, packaged foods
- Eat locally raised foods
- Allow for some forgiveness