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Retrofit Announces a New Half-Price Advisor Program, Debuts New Commercial

The word retrofit means to add new technology or features to older systems, and the weight loss company of the same name has done exactly that. With the use of state of the art fitness monitoring technology and a team of wellness experts offering hands on instruction to clients, Retrofit has experienced a 90 percent success rate and revolutionized the way people lose weight. There’s just one problem, it costs a lot of money to provide high tech gadgets and 24/7 client support, so Retrofit’s 12-month package hovered around the $3,000 range. In an effort to reach a broader audience, and make it less cost prohibitive for the people who need Retrofit most, the company recently announced a new, more affordable product – Retrofit Advisor.

Retrofit Advisor will feature the same successful products and services as the premium packages, but will cost half as much. Retrofit’s two high tier packages guarantee a 10 percent weight loss and a 15 percent weight loss, respectively. With the Advisor, there is no guarantee, and clients are assigned one weight loss advisor as opposed to three weight loss experts.
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Melissa Joan Hart Reveals 30-Pound Weight Loss in New Nutrisystem Commercial

In the ’90s, Melissa Joan Hart explained how to balance the ups and downs of being a teenager. Now, as Nutrisystem’s newest brand ambassador, she’s ready to share how the meal delivery weight loss system helped her lose 30 pounds. The actor and mother of three is the star of Nutrisystem’s most recent commercials, and discusses how the weight loss system worked for her.

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When she assumed her role as brand ambassador, Hart talked about how Nutrisystem had been working for her already.

“The program is really delivering results for me and I look forward to long term success, staying motivated and helping others at the same time.”

She certainly has experienced great success on the program, which she started after the birth of her third son. In a press release, Hart said, “I had heard rave reviews about Nutrisystem. My sister-in-law had great success with it and I decided that I had to try the program out for myself. It’s easy and fits in perfectly with my busy life. I get to eat all the foods I love like pasta, burgers, chocolate and ice cream. Who knew that losing the weight and getting back into shape could taste so good!”


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Coca-Cola is the Wellness Sponsor at BlogHer 2013, Bloggers Unite to Protest on Twitter

Coca-Cola has been named the “wellness” sponsor for BlogHer 2013, an annual conference that celebrates the best in health, family, entertainment, sex, DIY, and political blogging by and for women. Coca-Cola will be hosting their Steps to Wellness challenge and campaign at this weekend’s conference, but not without a bit of backlash first. Even though Coke will be handing out pedometers to all BlogHer attendees (speaking of pedometers, it takes 40 minutes of walking to burn off the calories in a can of Coke), their presence under auspices of being a health brand is rubbing the wellness community the wrong way.

Leah Segedie, a health blogger and founder of Mamavation, is calling out BlogHer, which did not return our request for comment, for choosing the soft drink brand as the wellness sponsor. Tonight, she is hosting a Twitter party to spread the word.

“I don’t know why they chose to accept Coke as a sponsor, but this marketing ploy is consistent with what they’ve been doing all year with other conferences, commercials, and outlets,” said Leah. She cited Coke’s falling market share and lawsuits (this week it’s VitaminWater for deceptive labeling) as the main motivation to “make people feel better about drinking their product again.”

A 12-ounce serving of Coca-Cola is a 140 calorie and 39.9 gram blast of high fructose corn syrup. Coca-Cola is not a healthy beverage, and meanwhile more than one-third of Americans are obese because they drink too much of the stuff. Additionally, the soda contains artificial dyes, GMOs, and has traces of BPA from the aluminum can, a known obesogen. High fructose corn syrup can lead to diabetes and diet soda has been proven to increase your waist size, not to mention a bevy of other health-related side effects from drinking the caramel colored syrup.
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Big Food’s Deep Pockets Have Infiltrated the Academy of Nutrition and Dietetics, and RDs Won’t Stand for It

The Lorax isn’t directly connected with the dietetic field, but if he speaks for the trees then they are speaking for the health of humanity. The Lorax’s sage words, “Unless someone like you cares a whole awful lot, Nothing is going to get better. It’s not,” could be the motto of a recently formed group called Dietitians for Professional Integrity.

For now their presence is largely on Facebook and they’re working together, with both dietitians and concerned citizens, to make sure the field’s largest trade organization, the Academy of Nutrition and Dietetics (AND), hears not just their complaints but their calls to action.

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See, the AND accepts sponsorship dollars to keep their organization rolling. But Andy Bellatti, creator of Dietitians for Professional Integrity, and his colleagues are calling bull – these sponsorships are paid for by the very brands these professionals are working hard against.

“Our main initiative is to have the Academy cut ties with its current sponsors,” noted Bellatti.

When you take a look at their on-going corporate sponsors, that’s where you can see how these dietitians are saying the AND “soils the good name of registered dietitians,” according to our Mary Hartley, RD.

Coca-Cola, Pepsi, Hershey, Abbott Nutrition (which produces Similac), General Mills, and Kellogg’s are some of the organization’s major sponsors. It’s cause for red flags amongst the organization’s members and the citizens who support this movement.

“The big picture issue is how Coca-Cola teaches webinars to RDs, how McDonald’s serves lunch at the California Dietetic Association conference, and how PepsiCo and Coca-Cola are financial contributors to the Academy’s Evidence Analysis Library,” declared Bellatti. To that, Monsanto sponsored the New York State Dietetic Association’s annual meeting.

“The organization chooses to align itself with these brands. It’s misguided,” he said. “It makes us look tone deaf during a public health crisis.”
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Obesity Makes Career Success Difficult, Particularly for Women

When New Jersey Governor Chris Christie revealed he underwent Lap-Band surgery last month, it instantly fueled speculation that it was at least in part about his 2016 presidential aspirations. True or not, there are valid reasons to consider that weight loss as a powerful tool in helping him to the highest office in the land.woman

All you have to do is look at the people who hold the highest positions in private companies. According to a 2009 study, just five percent of CEOs in the U.S. were obese (with a BMI over 30).

If you drop down to the overweight classification (a BMI between 25 and 29), there is a dramatic difference, but only for male CEOs. The 2009 study estimated between 45 and 61 percent of top male CEOs are overweight. Only five percent of overweight CEOs are women.

What would account for such a major gender gap? Women already fight an unfair uphill battle for wage equality, so one can probably safely assume a significant double standard in how men and women with weight issues are perceived.

“It appears that the glass ceiling effect on women’s advancement may reflect not only general negative stereotypes about the competencies of women, but also weight bias that results in the application of stricter appearance standards to women,” said study co-author Mark Roehling, Michigan State University associate professor of human resource management.
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