McDonald’s and Burger King agreed to advertise only healthy food offerings as part of the Children’s Food and Beverage Advertising Initiative. Let’s see if they’ve kept their word.
When it comes to child marketing, McDonald’s and Burger King are selling the experience, not the food.
The above study, funded and published by the Robert Wood Johnson Foundation, has found the two largest fast food corporations aren’t as dumb as they look. They’ve figured out that showcasing their food is actually a bad idea. Obviously McDonald’s and Burger King cannot self-regulate their ads aimed at children. The facts are anything but elementary, as the tactics of these fast food behemoths are prolonging the childhood obesity epidemic. One-third of our children remain obese.
99 percent of all fast food ads aimed at children came courtesy of two companies.
Any guesses? Not a tough one here, folks. McDonald’s and Burger King placed 44,602 and 37,210 ads aimed at kids, respectively. This is disconcerting. Despite big fast food’s efforts to increase healthy offerings, the burgers, fries, and nuggets peddled in kid’s meals are highly caloric, highly fatty, and highly processed. To this day, no one really knows what McDonald’s chicken nuggets are made of.
They’re at it again, and this time just a little more sneakily than before. Not only are some of the biggest brands in organic and earth-friendly food still supporting anti-labeling campaigns, but now they’re trying to do it in secret.
A new infographic produced by Cornucopia.org shows which brands still oppose the labeling of GMOs. What’s more, after facing major backlash from their opposition to Prop 37, many of those corporations hid behind membership in the Grocery Manufacturers Association (GMA) to secretly continue funding anti-labeling measures. (more…)
There is something truly rotten about Monsanto.
The bio tech agricultural giant has been named #12 in the “prestigious” World’s Best Multinational Workplaces by Great Place to Work. A dubious award, considering this innocent Google search:
Evil, bad, unethical, and harmful. Sounds like a really great place to work, huh? More on that in a minute, but let’s discuss the merit of this particular award first.
Great Places to Work is a San Francisco-based research and consulting firm that decided three years ago to begin naming the best places in the world to work. The criteria is based on workplace culture, and companies can only be eligible for the list if they have at least 5,500 employees—40 percent of which must work outside the company’s home country.
These accolades, bestowed upon 25 companies, aren’t based on ethics, fair business practices, or community service—they are survey-based and reflect the feelings of millions of employees from thousands of different companies. All of Monsanto’s happy employees might frown if they knew about the evil practices of their employer. The fact that McDonald’s—the fast food chain that basically admitted their full-time employees couldn’t survive on their wages—made this list even more suspect.
In short, Monsanto has not won a humanitarian or global stewardship award, and probably never will. (more…)
Athletes are paid enormous salaries, and make even more, millions more in fact, in endorsement deals. It’s logical that many of the endorsements are with athlete-friendly brands, like David Beckham for Adidas or the bevy of pro and Olympic athletes who appear in Subway commercials. It makes sense, athletes supporting exercise gear and healthy food choices.
A new start-up is attempting to see that we’re all hydrated properly and have some fun in the process. The bottle is far from the ordinary, as it is equipped with a Bluetooth LE chip that takes readings from the water flow sensor inside. All of these functions sync with the accompanying app, which allows users to enter their weight, gender, and age for customized hydration goals. A sensor on the bottle can even detect temperature and humidity to adjust and give you an accurate hydration-needs assessment.
BluFit Water Bottles are trying to drown one of our country’s biggest health woes, which is coincidentally one of our most under-publicized health issues – hydration. Many people subsist on soda and coffee almost exclusively and, as a result, many children and adults are often mildly dehydrated on a regular basis. A host of side effects can occur as a result of dehydration, but know that it can slow down thinking and even impede weight loss efforts.
We could just tell you to drink more water, follow that eight, eight-ounce glasses a day rule, but it’s really not that simple. The hydration needs vary quite a bit by individual, so it’s kind of cool that this new company has emerged with some flashy new ways to get you excited about hydration. (more…)