Athletes are paid enormous salaries, and make even more, millions more in fact, in endorsement deals. It’s logical that many of the endorsements are with athlete-friendly brands, like David Beckham for Adidas or the bevy of pro and Olympic athletes who appear in Subway commercials. It makes sense, athletes supporting exercise gear and healthy food choices.
A new start-up is attempting to see that we’re all hydrated properly and have some fun in the process. The bottle is far from the ordinary, as it is equipped with a Bluetooth LE chip that takes readings from the water flow sensor inside. All of these functions sync with the accompanying app, which allows users to enter their weight, gender, and age for customized hydration goals. A sensor on the bottle can even detect temperature and humidity to adjust and give you an accurate hydration-needs assessment.
BluFit Water Bottles are trying to drown one of our country’s biggest health woes, which is coincidentally one of our most under-publicized health issues – hydration. Many people subsist on soda and coffee almost exclusively and, as a result, many children and adults are often mildly dehydrated on a regular basis. A host of side effects can occur as a result of dehydration, but know that it can slow down thinking and even impede weight loss efforts.
We could just tell you to drink more water, follow that eight, eight-ounce glasses a day rule, but it’s really not that simple. The hydration needs vary quite a bit by individual, so it’s kind of cool that this new company has emerged with some flashy new ways to get you excited about hydration.
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The blogging world is a fickle game. To do it successfully requires a near constant flow of new content and monitoring of news and trends, exceptional adaptability, and of course, money. Like many sites did during the 2011 Google Panda rollout, Diet-Blog fell out of the search giant’s good graces, for no particular reason or fault of their own. Admittedly, it happened to the best of us. But he’s trying to get it back with a new domain. “If Google likes that, great. If Google doesn’t, too bad,” James Foster told us.
He’s the owner of the once-popular website Diet-Blog.com, which stopped producing any new content this month. Foster had to adapt to the fluid nature in which people consume media, and is fresh off the launch of his new web venture, HealthyEater.com.
In 2004, Foster bought a domain name and used a cheap server to fire out his opinions on the wishy washy culture of diet and weight loss publications. Diet-Blog became a hot spot for sharing opinions on fitness, weight loss, and food, but the financial and time demands of keeping a blog topical on a daily basis took its toll.
“Back 7-8 years ago you could have a blog with poor design, cheap hosting, and spend half an hour a day on it,” said Foster. “Nowadays you need a site that works on all devices, you need to have a fast server, so the costs are much higher.”
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Recently, a new (to me) commercial for Special K caught my eye. The commercial shows a number of different women entering a department store called “Rethink Your Jeans.” As they browse the racks looking for jeans to try on, they notice that there aren’t any sizes marked on the labels. A woman who works at the store emerges asking if she can measure a female shopper. As she wraps the measuring tape around the shopper’s waist she remarks “you are radiant.” There’s a shot of women’s feet under the doors in the dressing room exclaiming things like “I’m size strong” and “I like that size!”. Another woman adds, “Not seeing the number is so freeing!”
Simple text is shown on a white background reading “Let’s rethink what defines us” while a woman’s voice says, “To feel amazing, I think that’s what makes a woman beautiful.”
I’ll be honest here. I’m not really a fan of Special K’s products and haven’t purchased any in recent memory. However, I really dig this commercial and its message. It might come off as a little cliche and cheesy but it resonates with me. Apparently the sizes written on clothing labels in certain stores are proportionately smaller than they really are in order to “flatter” the buyers. As someone who will avoid buying jeans one size larger because I don’t want to have to buy that next size up (even if they would be much more comfortable!) I know just how much power that number can hold over our minds. I know that clothes shopping would definitely be a more positive experience if the sizes on the labels were replaced with words like “inspiring” and “strong.”
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When you hear Atkins, you probably immediately think “low-carb diet.” Most of us recall that name being synonymous with the fad of high-protein diets in the early 2000s. Now, the Atkins brand is resurfacing with a refreshed image and an attempt to break free of its previously held stereotypes.
A recent article in Advertising Age discussed the shifts in power at the diet food company and spoke with the current Chief Marketing Officer, Scott Parker. In addition to offering free online tools and selling Atkins brand foods in the grocery stores, Atkins is working to rework their image. Parker told Advertising Age that the company went off track several years ago and many lost sight of what the plan was really about.
“The diet fundamentally teaches you to eat a balanced menu, it never did tell you to eat nothing but bacon and eggs,” he said. “But that is what word-of-mouth became and people literally were doing their own makeshift diet and they didn’t have a very good experience because they didn’t do it correctly.”
They’ll be working hard to get their name out there, as the report stated Atkins Nutritionals, which did not return comment in time for publication, will be increasing their spending by 50 percent this year. This rebranding will take place as many similar diets have really hit the mainstream and one can assume Atkins wants to get a piece of that consumer pie.
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