Jonathan Bailor, author of The Smarter Science of Slim, has recently launched a non-profit organization called SlimIsSimple.org. This group was created with the help of anonymous investors who are passionate about the damage that’s being done to our country (when it comes to proper nutrition and health) and who realize it’s all preventable with proper diet and exercise. This large group of gentlemen helped fund the development of the video above which explains how simple it is to understand what a healthy diet should consist of. Read Full Post >
The other night my husband and I were knee deep into one of our favorite sitcoms on Hulu when a commercial interrupted our program. This is usually the opportune time for me to take a bathroom or wine break since I’m generally put off by commercials. They all tend to be a bit on the cheesy side, altogether irrelevant, or completely disconnected from reality. I blame it on the overdone drug commercials, but they’re all pretty bad if you ask me.
But this commercial by Kraft Foods struck a different chord with me and caught me by surprise with its message of cooking real food. Quite the revolutionary idea, isn’t it?
From what I gather, Kraft is about real food and that’s a principle they’ve modeled most of their products after. I’m not saying they’re all perfect, some containingingredients I’m not 100 percent on board with. But I appreciate that they’re trying to create more wholesome products that can be used in conjunction with fresh fruits, vegetables, whole grains and lean proteins to help their customers create healthy, satisfying meals for the whole family. Any time someone is in the kitchen instead of in a restaurant, that’s progress to me. Read Full Post >
Have you ever sat down with a bag of chips that you not only couldn’t put away, but found yourself nearly possessed, ravaging the bag of Doritos like the Tasmanian Devil? It’s not an accident, but a carefully-formulated strategy to maximize consumption and the bottom line of the companies that manufacture processed foods.
New York Times investigative reporter Michael Moss spent four years investigating the food industry and has gone public with a bold statement: there was a “conscious effort taking place in labs and marketing meetings and grocery store aisles to get people hooked on foods that are convenient and inexpensive.”
The accusation is not a revelation to most health advocates, but is a much-needed wake-up call for the general public, many of whom don’t fully realize how the science and engineering behind packaged foods is making us obese and sick with obesity-related chronic diseases. As you’ll see, it’s not just the Doritos, Cheetos and sodas, but pasta sauces and soups.
Moss, the author of the much discussed New York Times article, The Extraordinary Science of Addictive Junk Food, and soon-to-be published book Salt Sugar Fat: How the Food Giants Hooked Us, compiled a list of small case studies that together make a compelling argument that the processed food industry is not much different from Big Tobacco as a public health menace. Read Full Post >
In a two-minute spot that aired during Super Bowl XLVII, Dodge Ram highlighted the farmers who are the life blood of our nation.
The spot featured the real men, women, and even youth who “put in 40 hours by noon on Tuesday,” but also sow and harvest the food that we all consume every day.
Paul Harvey narrated the commercial, based on audio of a speech he gave to the Future Farmers of America in 1978.
Farmers markets are an affordable and accessible way to not only provide wholesome fresh foods for your family, but also support local farmers and therefore your local economy.
The spot shared the beautiful scene of a family gathered around the table for dinner, something that can improve a child’s performance at school and give them greater self esteem. A family dinner can reduce in the incidence of obesity, eating disorders, depression, and substance abuse. Read Full Post >
The first month of 2013 is already winding down. How is your New Year’s resolution going? If you’ve chosen a healthier lifestyle and have stuck to it, fantastic! But the odds are against most of us following through for any extended period of time.
To really find lasting change, we have to look deep inside ourselves. In the case of the first ever national advertising campaign from Medifast, three people did exactly that, and share the experience in an innovative video series that cleverly splices together conversations between their old unhealthy and new leaner selves.
If you are able to lose weight and be healthier, what if you could have a conversation with your former self?
While many big weight loss ad campaigns are attached to celebrity endorsements, this one metaphorically turns the spotlight around on “we the people” to see how we can find inspiration within ourselves. Medifast’s “Become Yourself” series includes the stories of Kimberley Vandlen, Tina Shelley, and Joseph Garcia. Read Full Post >
