One can hardly walk outside without seeing women (and men) outfitted in workout clothing these days. At the airport, at the grocery store, at restaurants…even working professionals are leaving the house in leggings and workout hoodies. Because of the increasing acceptability of wearing activewear—even when you are not necessarily working out—more and more fashion companies, celebrities, and regular ol’ people are launching their own fashionable versions of workout clothing. Here are 4 brands to watch for:
As we recently discussed, Kate Hudson has co-founded a new line of athletic wear, Fabletics, which focuses on health, fitness, and, of course, fashion. Hudson has a feature on the site that displays her favorite outfits each month. She describes the site as a “community, a movement to help you live fit and achieve your passions in life.” The clothes are in a great price range for a working woman, including a deal on your first outfit, from $25 and up.
UPDATE 12/7/13: 23AndMe may no longer support new clients in accordance with the FDA directive delivered to the personal genome testing company last month. Our interview, below, with ABC’s Dr. Richard Besser explains, as does this message on the company’s homepage.
This week the FDA took action against 23andMe, the popular home genome testing kit, to discontinue marketing its product until years of unresolved requests from the government agency can be addressed.
“Since July of 2009, we have been diligently working to help you comply with regulatory requirements regarding safety and effectiveness and obtain marketing authorization for your PGS [Personal Genome Testing] device,” wrote the FDA in a letter made public on its website. The company has failed to comply with all of the FDA requests to receive proper validation and approval by the agency, something required of medical devices and tests.
According to Dr. Richard Besser, Chief Health and Medical Editor at ABC News and author of Tell Me the Truth, Doctor, that’s exactly what 23andMe is. He thinks a lot of people online are missing the point about what is going on with the FDA’s motion, explaining “the way our system works, medical tests used for diagnosis, treatment, or prevention need to be approved by the FDA to make sure it does what it says.”
There in lies much of the problem – these genetic home testing kits aren’t always accurate. Dr. Besser cited a government study conducted in 2010 that used 10 kits from four different companies and had a group of volunteers submit their tests. He explained that the results varied not only by company, but within tests from the same company. Some tests showed positives for some genetic markers and diseases, while others showed negatives. The inconsistency can be incredibly misleading and disconcerting for consumers.
“These tests are fine if you want to look at your ancestry or for male pattern baldness,” explained Dr. Besser, who went on to say that when a test like this shows a woman that she is a carrier for the BRCA gene (the marker for breast cancer), “she needs to know that it’s right.” Some serious, sometimes life-altering, decisions have to come from the results of these tests.
What has happened in this instance is that 23andMe hasn’t just marketed this test as a cellular way to track your ancestry and family history, but instead with the intention of “diagnosis of disease or other conditions or in the cure, mitigation, treatment, or prevention of disease, or is intended to affect the structure or function of the body,” per the FDA letter. 23andMe’s website tells customers the test will provide health results for 254 diseases and conditions, and that’s a red flag for the FDA, who has been trying for the better part of five years to get 23andMe to relinquish the pertinent data, testing, and information necessary for validation and approval. (more…)
Sponsorships are generally beneficial and non-controversial. They’re a way to keep doing business without having to worry about funds. But what happens when those sponsorships are in direct conflict with the mission of the sponsored?
When this happens in the field of dietetics, advocacy groups like Dietitians for Professional Integrity (DFPI) are formed. Founded in February by a group of citizens and 14 dietitians, they were primarily a Facebook group discussing concerns like the connection between the Academy of Nutrition and Dietetics (AND) and Big Food.
Last month AND held their annual Food and Nutrition Conference and Expo. DFPI attended the event, commonly referred to as FNCE, and have now released a report entitled “The Food Ties that Bind,” summarizing and detailing the message Big Food shared with the attendees.
According to the report, the Expo hall was liberally peppered with information from AND’s various partners and sponsors, including but not limited to: Coca-Cola, Kellogg’s, Unilever, General Mills, PepsiCo and the National Dairy Council. Corporate sponsors of FNCE had the opportunity to include “educational materials” in the tote bag provided to each attendee.
One handout, “Aspartame: One of the Most Studied Ingredients in the World,” was provided by Coca-Cola’s Beverage Institute for Health and Wellness. It detailed how long aspartame has existed and stated that it is used in 100+ countries around the world. It failed to include information from a recent study that found artificial sweeteners can alter the food reward-system response in the brain. This after Coca-Cola got blasted for being the health and wellness sponsor at BlogHer by the social media community. (more…)
It’s been a sour year for Lululemon Athletica. First, the company was forced to recall nearly 20 percent of their yoga pants because they were basically see through. As if the massive product shortage wasn’t enough, they proceeded to mock a domestic abuse charity in Dallas. And when Lululemon co-founder Chip Wilson was asked to reflect on the yoga pants fiasco, he offered this gem: “Frankly, some women’s bodies just don’t actually work for it.”
He just said that. That’s what he told Bloomberg TV earlier this week, when his wife and co-founder Shannon Wilson were on the air to talk about their 60 second meditation technique that they probably charge $100 for. Shannon quickly went into damage control, spinning Chip’s message into a “we’re more concerned with people using our pants in the wrong way” kind of thing. She literally blamed the “see through” pants fiasco on the fact that people might be sitting on cement.
“Not every woman can wear a lululemon yoga pant?” said Trish Reagan, host of Bloomberg TV. “No I think they can,” said Chip. “I just think it’s how you use it.” Right.
It would be nice if that’s what the lululemon founders really meant. But this is the same elitist and discriminatory message they’ve been peddling for some time. This summer, the company posted a message to its Facebook page and acknowledged that their clothing is not meant for plus sized women. (more…)