I was taken aback when I first saw the commercial on television. “Cereal now boosts your immunity!” crowed the little elves commonly known as Snap, Crackle and Pop. I looked more closely at the package when I visited the grocery store that evening. (Yes, I visit the grocery – at least once every couple of days. I can’t keep food in this house to save my life. Kids and their insane desire to eat ten times a day.)
Cocoa Krispies were labeled, until last week, with a splashy logo touting a 25% daily value of antioxidants and nutrients – Vitamins A, B, C and E. To this mom, it seemed to capitalize on the H1N1/Swine Flu hype that has been ongoing. How will we protect our children? What can we do to keep them safe?
Hint: the answer is definitely not “Feed them Cocoa Krispies.”
NWA's new flight attendant dresses, designed by Richard Tyler. Photo via Washington Post.
There has been controversy over weight issues with airline passengers in recent years. But now the issues are coming from within as employees of Northwest Airlines (now owned by Delta) are getting a bit perturbed by the uniform design approved by their employers.
Delta Airlines hired fashion designer Richard Tyler to design their flight attendants’ red dress uniforms. Tyler wanted them to “look sexy.” The problem is, some workers are complaining that they are too small.
The Northwest chapter of the Association of Flight Attendants-CWA has filed a grievance against Delta. They would like to see the company offer the red dress up to size 28. Currently, the uniform is only offered up to a size 18.
It is no longer just YouTube that has cornered the market on online videos. Now companies are using streaming videos on their websites to market their products. Back in late June, Ethicon Endo-Surgery, maker of the REALIZE Band, debuted a video featuring REALIZE users sharing their weight loss experience and successes with this weight loss device.
The REALIZE Band is an adjustable gastric band that is surgically implanted in the stomach in order to significantly reduce food intake.
Here is DietsInReview’s evaluation of the REALIZE Band. Similar to the popular LAP Band, the REALIZE Band features a comprehensive program that includes fitness and diet tools and now real life stories from REALIZE users who are chronicling their weight loss journey via the device’s website.
What is Throwback Natural Pepsi?
This product was first launched in the UK in which Pepsi marketed and introduced “Pepsi Raw.” This Pepsi Raw is a “corn syrup free, all natural soda.” Pepsi Raw has been transformed in the U.S. as the new throwback natural sugar Pepsi.
Throwback Natural Pepsi is marketed as a premium soda made with sugar, natural caramel and kola nut extract in place of high fructose corn syrup (HFCS) compared to the traditional Pepsi, which contains HFCS, artificial coloring, phosphoric acid, caffeine citric acid and natural flavors. Pepsi is calling it natural due to it being made with sugar rather than the controversial HFCS that’s seen in so many products these days. This new Pepsi is supposedly paler in color and less fizzy than other cola products.
How’s this for a brilliant marketing campaign for a gym: publicly humiliate your potential new customers, which (in theory, a very strange one at that) will bring them in to sign-up for a membership.
Sounds a little counter-intuitive, right? Well, apparently the folks at Fitness First in Rotterdam, Netherlands don’t think so. You see, they came up with the bright idea of connecting their digital bus stop ad to the bench, which then immediately weighs you and displays the number for all to see.
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