If you or your kids are regular consumers of Dannon’s Danimals Smoothies, you’ve been taking in about 25 percent less sugar with each serving. Since February they’ve cut back the sugar in their kid-focused yogurt. They purposefully didn’t make a big deal about it as to avoid scaring off consumers.
It’s not the first time a brand has made a change to its formula only to reap the repercussions of consumers who prefer the status quo. McDonald’s faced backlash when switching from an animal fat frying oil to canola over concerns those world-famous fries would taste different. (Today their website boasts the use of a canola oil blend and that all fried foods on its menu are free of trans fats.)
And of course everyone knows the tale of New Coke, when the soft drink company reformulated its soda and became one of the most infamous marketing flops around. So changing something that wasn’t necessarily broken had to be done so in an exacting way by Dannon. It’s no surprise that the brand treaded these sugary waters carefully.
“One thing I have learned is that the main driver of yogurt sales above all is taste,” said Sergio Fuster, senior vice president for marketing at Dannon, to NYTimes.com. “You do not want to send any signal to the consumer that might lead her to believe the taste has changed because she will simply pick up another yogurt — and it may not be ours.” Read Full Post >
A couple of bad reviews on Yelp can put a restaurant out of business. It’s called a reputation crisis. Registered dietitians (RDs) face a reputation crisis due to the actions of their parent organization, the Academy of Nutrition and Dietetics (AND). AND is being called out for having close ties to the food industry. For their nutrition conferences and events, AND accepts sponsorship from big food and beverage corporations. Sponsorship gives the appearance of conflict of interest, and in reputation management, perception is everything.
I recently discussed how food companies carefully formulate their products for mass consumption. One of the more important elements to making a food desirable is the so-called mouthfeel, the texture and the perception of that texture, good or bad.
I am aware of this phenomenon firsthand, because even though I am knowledgeable about what is and how it is not healthy to put in my body, I sometimes find myself at the mercy of a food. Certain types of chips can make me lose control, but I happen to also be a bit of a crackhead when it comes to anything gummy.
Gummies are a really great example of how mouthfeel is used in food manufacturing. There’s something about the tangy taste coupled with the chewy texture that could really set me off on a binge if I wasn’t careful.
In many cases, “mouthfeel” has no sinister connotation at all. It’s used in wine and beer tasting as just one of several descriptive factors when reviewing products. But it also describes how certain foods and drinks are a perfect match, because one is an astringent that makes you “pucker up” and the other is fatty or oily which resolves the dry feel now in your mouth and throat with its lubricating properties. Think red wine with steak or coffee and ice cream. Read Full Post >
Retrofit, a weight loss company designed to help clients make a life-long change, is making some major changes itself. A new way of pricing, new location, and new Chief Operating Officer are proof of how the young company is growing and developing.
The new pricing system is the direct result of consumer feedback, Retrofit Chief Marketing Officer Kim Evenson said. The brand is introducing a new 24-month payment plan without interest or additional fees added. “This allows people to pay over a longer time frame, since Retrofit is a lifetime change,” Evenson said. In addition to the payment plan, Retrofit is also offering a five percent discount to clients who pay monthly and a 10 percent discount to clients who pay for the program in full. Read Full Post >
Octavia Spencer, the Academy Award winner for Best Supporting Actress in The Help, is the new spokesperson forSensa. Since assuming her newest starring role, she’s lost 20 pounds in five months; weight loss featured in this newest Sensa television commercial. The actress was noticeably heavier when she played the role of Minny Jackson flawlessly; but in these recent images of Octavia it’s clear that she’s either avoiding the chocolate pies altogether or using Sensa to allow her to still indulge. Read Full Post >