By Shae Blevins
The 2014 Fortune 500 List included 24 female CEOs – the most in history – and the United States elected a record-setting 100 women to the 113th Congress. Women are making their move!
But a lack of female leadership is still evident in the industry that targets American women most: Wellness. That’s the $20 billion industry that encompasses diet, fitness, and weight loss. It’s an industry where 85% of the consumers are women, and the grand majority of executive leadership — from CEOs to boards — are male. That’s right, there are dudes perched at the brands that prominently lead the industry – from the girl-powered Jillian Michaels to the all-inclusive Weight Watchers.
Fortunately, there are a few brands breaking the industry norm with female CEOs. It’s been two years since industry giant Nutrisystem appointed its first female CEO, and the brand is seemingly better for it. And most recently, Retrofit replaced its CEO with a woman. One feather in this hat was lost last December, when Dana Fiser left her two-year reign as CEO at Jenny Craig.
Meet the three shining female stars blazing trails in wellness: (more…)
If you haven’t heard by now, then shame on you for not knowing that all aches, pains, and discomfort can be instantly cured by essential oils…at least that’s what ALL of your friends are probably telling you on social media. So what’s the deal on this newest trend anyway? As with most overnight miracle cures, you can should try to punch out the holes in the claims before literally buying in to it.
Where Can I Buy Essential Oils?
Communities are popping up everywhere filled with “distributors” of various essential oil brands promoting the extremely exaggerated claims that these oils remedy everything from menstrual cramps to split ends. Did you just get stabbed in the stomach with a sword? A little dab of elderberry oil will heal that up by dinnertime!
Keep in mind, many of these “distributors” have signed up to sell these concentrated liquids simply because they can now purchase God’s gift to humanity for a tiny bit less than a small fortune per bottle. But it’s OK, because the moment any friend posts a status regarding a minor ailment (“My appendix burst! What should I do?”), they are now self-appointed natural healing masters here to bestow their wisdom upon us all (“Oh sweet child, massage myrrh and lavender oils on your temples while reciting the Pledge of Allegiance. Your appendix will sew itself back together!”).
Now I will go mix up a blend of ginger, tea tree, and lemon oil to cure my sarcasm and bad attitude…
Try This: Oil Pulling: Is It Legit?
The original Biggest Loser Resort in Ivins, Utah is moving away from the Biggest Loser brand and going back to its roots as Fitness Ridge, as originally founded in 2002. Co-founder Cameron Kelsch said of the change:
“We have always had a great program but we really just want to focus on the qualities that differentiate Fitness Ridge. We want to change the way people feel about health and wellness and we feel we can do that better by moving way from The Biggest Loser brand. As we look forward to [the] change, our staff remains focused on improving the health and well-being of the world, one person at a time.”
We spoke to Phillip Craven, a spokesman for Fitness Ridge, and asked why they felt the rebranding and move away from The Biggest Loser model was needed. Craven said that, although the company did experience additional exposure and growth as a result of the affiliation, they lost control of what made the destination unique to them and what they’d envisioned it to be. He continued by speaking of the relationship breakdown that happened between Fitness Ridge and The Biggest Loser by saying:
“In that way, there was a relationship breakdown. Our focus has been and always will be helping people eat, exercise and think differently. As The Biggest Loser started to stray from our focus, we saw the need to stay true to ourselves, so a rebranding became inevitable.” (more…)
She’s “excited” to be back at Jenny Craig, saying she missed her consultant. It’s undoubtedly her most lucrative partnering with the brand yet. She spent much of the early part of the decade as the spokeswoman for Jenny Craig, losing a lot of her highly publicized weight. She left in early 2008, citing a desire to create her own brand. Today, that’s known as Organic Liaison. Today, it’s also no longer her brand.
Jenny Craig’s mother company, CI Holdings (which bought Jenny Craig from Nestle recently), not only signed Kirstie to rep the brand once again, but bought her company. Now the program is what Kirstie is calling “a hybrid approach,” as it will “very, very soon” be incorporating her Organic Liasion weight loss products in to the Jenny Craig menu of offerings.
“I can get to millions [of new customers] with this,” Kirstie told us in an interview yesterday. Initially, Jenny Craig customers will be offered Rescue Me, the most popular product in her supplement line. It’s something the actress has told us she drinks every day, throughout the day.
“If I wasn’t drinking Rescue Me, getting these specific nutrients and specific antioxidants, it would be two weeks and I’d be back to craving sugar and heavier foods,” she told us in an interview last January.
In that same interview she told me that she “worships energy and organic eating,” and that, at least to me, is where the plot thickens. Kirstie and I spent about an hour in her comfortably beautiful home in Wichita, Kansas last January, where the bulk of the conversation revolved around organics, GMOs, and other aspects of clean eating in the name of health. Something quite amiss from Jenny Craig foods. (more…)